• Lobbing GIF grenades

    I was sitting back, scrolling through a pile of emails that I was behind on reading… And clicked into one from a company I’d spent many thousands of dollars with in the past. I like catching up every now and… Read more…

  • Delays ain’t a problem for low stress email marketing…

    I can be a bit erratic at times… but being a business owner is slowly helping me deal with that. 😄 The last few days of email have been more erratic than usual… with some emails not arriving at the… Read more…

  • How do you mimic a motormouth?

    “I just CAN’T do it!” I say, arms defiantly crossed. “It’s OK, Chris,” comes the soothing voice from within… “I think you’re right. So… I’m NOT going to push it today.” “Y-y-you’re NOT?” I say, wiping the tears of defeat… Read more…

  • Squirreling away like a… chipmunk?!

    Like a chipmunk, grinning with self-satisfaction for piling its burrow high with nuts and berries for the winter… That’s Chris with his email-idea vault. Now… many a burglar wouldn’t give it a second look. But I know the treasures hidden… Read more…

  • It’s really quite simple

    I was having a chat with a friend about marketing and stuff. She asks… “With email marketing or social media… can we say there are timeless principles there?” I didn’t have much to say about social media at the time.… Read more…

  • I couldn’t come up with a subject line that didn’t sound crass

    There’s a scene in the 1987 movie Teen Wolf Too, where the main charater, Todd Howard (played by Jason Bateman)… is sitting in his lecture. And doing his best to focus on the class. Meanwhile, the girls behind him giggle… Read more…

  • The benefits of using a little Windex on your opt-in page

    I see MANY email opt-in pages that say… TO GET MY AMAAAY-ZING FREEBIE WHATSIT… DROP YOUR EMAIL ADDRESS HERE But that’s it. 🤷‍♂️ Sometimes you’ll get a little extra, like… “We’ll keep your email safe.” (Damn hope so!) Or, “You’ll… Read more…

  • What? … me care about open rates?

    Let’s talk email open rates for a minute. In case you’re not aware… they’re pretty unreliable nowadays. There’s two main culprits for this… First. Images are often turned off. Or tracking is blocked in emails for “security reasons”. This means… Read more…

  • Showing up on my doorstep made him top of mind

    I was sitting at our kitchen table. Writing my email (of course!) When I heard some unusual noises… creak crrr-rreaak CRRRR-AAAAAAACKK!! … THHUUUUDDD! “Woah! What was THAT?” I bolted outside. Knowing something not-so-good had just happened. It didn’t take long… Read more…

  • The numbers prove daily email has the advantage

    It’s about time for a bit of number-crunching. Here goes… 😣 ker… Ker… KER-CHUNKK! 🤓 “Maths mode activated!” (And… yeah, we add the “s” to “math,” in my neck of the global woods.) First, I asked the tiny wizards that… Read more…