• At least they don’t mind me making a racket…

    Today I’m in “The Catching Pen” — a local café. Busy catching up on some email writing. I’m tap-tapping away. While enjoying my double-shot long black. Out the back, they’re busy firing up the grill. Ready to cook up a… Read more…

  • Success is…

    I 110% buy into Earl Nightingale’s definition of success as: “The progressive realization of a worthy goal or ideal.” I love this. Because it reminds me: It’s not the destination that matters. But the journey. It DOESN’T mean I don’t… Read more…

  • The story behind this ridiculously-named creation…

    Yesterday I made the Email Mindset Constructinomicon available to anyone who wants to get hold of it. I originally offered it only with the Email Ace coaching program. Here’s the story behind why this ridiculously-named creation exists… The short story… Read more…

  • Email marketing “screams of the damned”

    The Aztecs had some rather un-PC practices. Human sacrifice being one of them. And instead of a lick of paint from Home Depot… they’d spruce up their temples with human skulls. 💀 They certainly were creative… In their own morbid… Read more…

  • Record-breaking subject line?

    The email I sent just and hour and half ago, had my open-rate-ometer pinging into the red-zone. Subject: “While using the bathroom, really?” Are you REALLY wanting more low-brow stuff? That wanders through the doors of places normally hidden from… Read more…

  • While using the bathroom, really?

    So I went to the shopping mall with my daughters. While they were off looking at clothes and accessories. I wandered around by myself. When nature called, I ducked into the men’s room. But I was immediately taken aback.  Because… Read more…

  • “Any tips for a newbie?”

    We’re all at different stages of our online business journey. One of the things I appreciated SO MUCH along the way was the help other people gave me. Just sharing a nugget or two of wisdom. So I can dodge… Read more…

  • Of beanbags and blue skies

    Sometimes it’s days like this when it’s lovely outside… It’s also just as lovely inside for having a wee snooze. 😴 It’s been a busy morning. And I’ve been working on my audio coaching release for this week. And also… Read more…

  • I’m loving this new tech…

    I’m no longer the early adopter I once was. Even this tech geek got rather tired wasting time and money on stuff that just turned out to be half-baked junk. 😢 So I’m now somewhat cautious. And usually quite happy… Read more…

  • “What if no one subscribes or ever reads my emails?”

    I’ve been so busy this weekend with my girls’ dance show and other things. Barely had time to do much else. So thought you might like this little slice from The Email Mindset Constructinomicon. Where I pass email marketing wisdom… Read more…