Category: Uncategorized

Things seem to be OK in LinkedIn land after the hacking incident I wrote about the other day. And blow me down if LinkedIn support gave me one of the best customer service experiences I’ve had for a while. Not what I expected from one of the big social platforms. Even more so considering I’m…

What I’m about to share with you will horrify anyone who loves “best practices” or prompting ChatGPT with “how do I write a welcome sequence?”. So you must be unafraid of going against the flow. I’m sharing this with you because I’ve found this approach fun and low-stress for building my welcome sequence. And it…

In August of 2024 I shared with my list about what I’d learned from the previous 12 months of writing an email every day. I’ve compiled the “articalised” versions of these emails here for easier reading (so I’ve removed the original call to action). If you’re writing sales or emails or considering it… Whether it’s…

Around June last year I had a Zoom conversation with a writer friend. We were sharing our experiences. About writing, business, and life in general. At one point I talked about the difference daily email made for me. I said… “[Daily Email’s] been the biggest thing for building my confidence and generating a ton of…

When I started my first email list I had 7 subscribers. At least, I think it was that many. And that’s only coz members of my support group kindly signed up. I even had one client jump in to make up the numbers. If you’ve not heard the story… That’s the list I sent a…

“Huh?! What’s tha-” I say, my phone frantically buzzing beside my head. Still rather groggy from my afternoon nap, I reach over to answer. “Oh.. uh… hello?” “Guess what?” “Uh… what?” I say, as I recognize my wife’s voice. “I thought Leah’s flight arrived at 6pm. But it’s actually arriving at 3.55pm!” “OH!” I say.…

Lying in bed this morning, the inspiration lighting bolt stung me to full consciousness… “What if they don’t know I have a website?”  I mean, I’ve voiced the unthinkable before… Saying to shocked denizens of the internet that you don’t in fact need a website to start an email list. True. But a website is…

I had to laugh when I saw the unsubscribe from one person. They’d come onto my list from a bundle. And signed up to get the paid product I was offering for free as part of that bundle. But they literally unsubscribed the moment they got the first email! They obviously didn’t read it. Because…

So a friend asked me a question about an email I’d just sent to my list. I’d used a particular turn of phrase that caught her attention… Btw, is “bloody” a “bad” word?  As an American, I quite like it. (Bloody hell sounds like a fun way to express frustration!)  But I’ve heard it shouldn’t…

I was prompted to send this email to you because… I’m seeing SOOO MANY emails arrive in my inbox that don’t flow from the subject line into the lead of the email. Instead there’s an almighty… KER-CH-CH-CHUNK!!  As immediately they change gears and start saying something like… “You’re getting this email because you signed up…