“Sir… where are we taking these?”
“You’ll see…”
My bucket-holder and I continued trudging along the path…
While the rest of the 12 and 13 year old students in my class ambled along behind us.
“Here we are!”
“But sir… this is a carpark.”
“Yes,” I replied, with a cheeky smile on my face, “but look at the edges. See that GLORIOUS mud?”
We were standing in the rear carpark of the school. Which was really just a paddock with a pile of road metal laid on top.
It was for parking overflow when the nice front carpark was full.
Which meant the likes of me… who had a habit of cutting it fine in the mornings… always ended up parking there.
But now this carpark was serving a different purpose.
It was the base of operations for my class of budding crime scene investigators.
Today was one of the fun practical sessions.
So we’d traipsed out to the carpark. With a bucket full of water. And a bag full of plaster of Paris.
Ready to make a plaster mold of our criminal’s footprints.
So my investigators began scouring the soft edge of the carpark. It was more mud than metal.
They were on the hunt for a shoeprint from an unsuspecting colleague of mine.
Someone who, in their hurry, cut across from the carpark… rather than taking the “proper” path.
It didn’t take long…
“Found one!” announced Sam.
“It’s a REAL good one, sir!” Someone else piped up.
“Yes it is.” I said, impressed with their speedy detective skills…
“You’ve found the clue we were looking for.”
“Right… where’s that bucket and plaster? And who wants to mix it up?”
“Me!” … “Me!” … “Me!”
Searching for clues can be fun…
And when you’re an email writer, finding ones that help you write even BETTER emails, is awesome! Well, I reckon it is!
Especially if you’re starting out writing email copy for things like sales emails.
It’s easy enough to learn about email copywriting. And write some emails yourself.
But without feedback… its probably going to take a LOT longer to become a confident writer.
Because it’s not as easy to spot the clues. To know if there’s things you missed. Things that are really good, so don’t need changing. And things that could be improved on.
That’s why I’m now offering email writing feedback.
To be able to show those clues to “email detectives” who are wanting to up their game.
If this kind of help is what you’re wanting…
Pull out your magnifying glass. And…
And if you’re ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham