LAUNDRY LIST EMAILS SUCK!

There! I’ve said it.

What? You’re wondering what a laundry list email is?

Well… it’s NOT your actual laundry list.

I mean… if you’re writing an email saying:

Seven socks, one shirt—

I’d be worried.

[But if you’re a Red Dwarf fan you may recognize this as Dave Lister’s laundry list. The very same one that led half the cat people to fly into a star. And the others fly on in righteousness in their search for Fyushal (Fiji) —— Best space comedy EVER!]

What I’m talking about is emails that are filled with a “laundry list” of things.

Like, there’s a million snippets of information.

Which seem to be just throwing darts blindfolded. Hoping to prick someone’s (anyone’s?) curiosity.

Or they’re busy linking here… linking there… linking freakin’ EVERYWHERE! 😫

Often linking off to sales pages for every product under the sun.

When all this does is make them come across as NEEDY.

“I DESPERATELY need to sell something… anything!”

And… I tell you what…

Even some small business owners’ weekly newsletters are treading a fine line.

I mean they’ve got SO MUCH STUFF in them.

My brain just about explodes over the attention-switching that’s in store for me if I continue reading. 🤯

When we email laundry lists, we’re missing out on some of the key benefits of email.

Like building relationships with subscribers by regularly entertaining and nurturing them. And helping them know you a little better after every email.

So I don’t think the laundry list approach is a good idea. At all!

Am I being too harsh? I dunno.

Maybe I’m just not an “ideal subscriber.”

Here endeth today’s rant.