Who else is feeling weighed down by a metric crapton of Black Friday emails? 🙋♀️🙋♂️
I laugh as I write that. Because I’m part of the problem.
You see…
I’ve got a client in the ecommerce space. And I’m busy writing and sending their Black Friday sales emails this week.
But there are right and wrong ways to go about telling people you have a Black Friday sale.
One convenient example of an oh-so-very-wrong way just dropped into my inbox a matter of minutes ago.
I see these kind of blunders far more often than I’d like.
This particular email has a subject line announcing 50% off their product.
Not surprising.
But what did surprise me, is I couldn’t even remember what this company and product were.
My itchy trigger finger hovered over the “Spam” button.
But I hesitated when I realized they’d soon be helping me write today’s email. And I couldn’t penalize them for that! 🤣
The sender was the product name. (Not what I’d recommend.)
And the actual company name was in the footer.
When I googled… the penny finally dropped about why I was getting this email.
It was to do with spam filtering on my WordPress site. And I guess I signed up with them at some time or other to try it out.
But the thing is, I’ve not seen an email from this company for goodness knows how long.
And my first reaction was: It’s a Black Friday scam.
Especially when you’re minding your own email business. When suddenly…
SURPRISE! WE’RE HERE! NOW…
BUY! BUY! BUY!
It pays to think about how subscribers would feel when getting emails like this.
And it’s so simple to make things so much better.
If you ever want to send emails about your Black Friday sale. For goodness sakes…
Show up REGULARLY in the inbox!
Absolute bare minimum I suggest for keeping up the relationship is one email a week.
More is better.
Doing this means…
When Black Friday rolls around, it’s just another email. But with a different theme.
And sending 2, 3, 4 (or more) extra emails about it isn’t a drama either.