I aspire to having customer service like our favourite coffee shop… the “Regent Café.”
Whenever we stop by, the owner is always waiting with a genuine smile.
She asks after our family. Because she knows our girls dance. And are in shows.
She remembers our past orders.
And has “clicked” that I don’t have sugar with my long black. So no longer includes a sachet on the side.
That kind of attention to detail makes it a delightful experience.
I feel valued.
It also means some of the less-fun aspects of the experience don’t matter as much.
Like…
I actually prefer the food from another café a couple of doors down.
And it gets TERRIBLY noisy when they’re making coffee. Because the machine is close to where we sit.
But these niggles don’t put me off.
Because I’m smiling from the friendly welcome.
Customer service that makes you smile is the kind I aspire to for my business.
In fact, I’ve heard OG marketers say…
If there’s nothing else you can do to make your business stand out from others… you can always give the BEST customer service.
Isn’t that so true?
We remember vividly the very best (and the very worst).
And as an online business owner, entrepreneur, freelancer… or whatever shape our business takes…
What makes the difference with customer service is getting the basics right.
Such as:
Offering a warm welcome through our automated sequences when someone subscribes.
Replying promptly to enquiries.
Being honest, trustworthy, and reliable.
But before we can give excellent customer service, we need customers to serve.
And before customers there’s gotta be email subscribers.
So finding ways to invite the kind of people you want to join your email list is a no-brainer first step.