In August of 2024 I shared with my list about what I’d learned from the previous 12 months of writing an email every day.
I’ve compiled the “articalised” versions of these emails here for easier reading (so I’ve removed the original call to action).
If you’re writing sales or emails or considering it…
Whether it’s daily, weekly, or whatever…
There are a bunch of handy insights below (maybe even nuggets of true wisdom).
Here’s the 13 emails I sent (the first one is an intro to the series)…
12 things I learned from 12 months of sending daily email
One fine August day in 2023…
Well, I don’t actually remember what was going on with the weather…
But I DO know that in my stomach the dance of a thousand wildebeest was getting into full swing.
It was with much trepidation that I opened up BerserkerMail to paste in my first daily email.
When I clicked “Schedule” that first time. It was for an earth-shattering list size of 6 subscribers.
6!
Just a few days prior… I’d made mention in a couple of social media places that I was getting underway.
And 6 turned up to see what the fuss was all about.
But 6 was enough.
I had subscribers. Real people. Even people who weren’t my friends already!
That was enough to motivate me to NOT let them down.
22 August, 2023, was the day I wrote and sent my very first daily email.
And here I am writing this email you’re reading now… just one day shy of 12 months since I started.
There’s a ton I’ve learned from doing this.
So from tomorrow I’ll be sharing with you…
12 Things I Learned From Sending Daily Email for 12 Months
Every day I’ll be sending an email with a special focus on one of these things I learned.
These emails will be unlike any others I’ve sent. Because…
They’ll be coming to you looking a bit more like book chapters.
Which is a fun thought. Seeing I like the idea of repurposing this email content into a book a little further down the track.
Call me crazy if you like…
But this is my fun way to celebrate one year of daily emails!
Of course… like any emails I write, you’re free to take or leave what I share.
But this time you may want to lean in the direction of taking.
Reason being… there’s bound to be more than a nugget or two of insights.
And there’ll probably also be things to save you a lot of time and frustration if you’re on a similar journey to me.
Tomorrow we begin.
And we’ll start with one of the most encouraging things for me that has come out of the last 12 months of writing daily email.
Part 1: It’s a Practical Way to Improve as a Writer
Have you ever been stuck an a rut of self-doubt… with perfectionism keeping you glued to the spot?
That was me.
I would stare day after day, week after week, month after month, at ONE particular item on my todo list.
“Write article,” was all it said.
It goaded. It tormented me. It laughed at me behind my back.
I wanted anything I wrote to be SOOO good. The best, even.
But I never felt had the skills needed.
And with standards set this high… I couldn’t even get started
“Maybe there was another option?” I wondered.
Something a little easier than this Everest-sized article-writing goal.
I’d seen daily email writing in action through other lists I was subscribed to.
And I knew the standard was “lower.”
Not that they weren’t worth taking the time to read…
But in the sense the emails were more relaxed. Less researched. And didn’t have to be structured in “just the right way.”
Plus, I knew from my own experience of being captivated by them… just how engaging they could be.
I thought, “Maybe there’s something in it?”
So one Friday I decided I’d do it.
I announced it to my LinkedIn followers. And in a couple of FB groups.
The following Tuesday I dragged myself to the keyboad and started typing.
The first email was simply a “what the hell am I doing?” email.
Nothing fancy.
But after way too much proofreading… (yeah, self doubt etc etc)… out it went to my MASSIVE list of 6 subscribers.
Thus began this epic tale of daily email adventures.
I found I was actually able to write these short, personal emails that just focused on one topic.
And it kinda flicked a switch in my brain… making the idea of doing this long-term come more into the realm of doability.
And know what’s the beautiful thing?
I’ve now written 35+ articles as well!
That’s all thanks to daily email.
Because… and this is the most important thing…
Daily email helped me gain the confidence to write… AND to share it publicly.
Not only did I ACTUALLY write. But the writing was going out to REAL people every day.
It wasn’t something that stayed safely cloistered in my Dropbox folder.
Along the way I also discovered that an “article” didn’t have to be what I first imagined.
In fact, every single one of my articles started its life as an email!
My ability to write is constantly improving through the simple act of writing one email every day.
Daily email can be just the catalyst writers who don’t write need… to get writing.
I used to be a “writer who didn’t write.”
But not any more!
Part 2: You Become an Idea-Generating Machine
I have a favorite saying…
“The more you write, the more you write.”
And it’s no truer than when you’re writing a daily email.
There’s something almost magical about writing… that makes other ideas spill forth.
You see…
I’ll be merrily writing an email. And (without warning) something just pops into my head from nowhere.
I’m like, “Hey, that’s an awesome idea for my next email!”
So I make a note.
More often than not, a few ideas pop up each time I sit down to write.
I think sometimes it’s because I’m butting up against Resistance to doing my work. And it’s busy trying to distract me by dangling other things in front of me.
Fortunately, many of those distracting thoughts ALSO have potential for life as an email!
Then, when I’ve relaxed a bit after the “must-dos” of my daily writing, the ideas will often keep on coming.
I love going out for a walk. And having my notes app on standby on my phone.
And you’ve probably heard of other people who had their own epic ideas while relaxing…
Having a shower. Chilling with the family. In the kitchen, channeling their inner “Master Chef.”
It’s just how our creative minds work.
My experience is…
Writing daily email creates fertile soil for ideas. And ideas are the raw material of daily emails.
A beautiful cycle.
The same pattern goes for social media posts. And other content for your business. Including products you develop.
I end up with WAY more ideas than I need. In fact, I’ve got 600+ email ideas waiting in the wings.
Some are already well-fleshed out because I brain-dumped at the time I thought of them.
And even though I might NEVER get to use many of them…
I also NEVER have to worry about the dreaded writer’s block.
Part 3: You Can “Sell Without Selling”
I’ve seen many freelancers and entrepreneurs with an almost pathological aversion to selling.
They desire to avoid-at-all-costs coming across as “salesy.” Like the proverbial slick used car salesman.
Reality is…
When you’re in business… you MUST sell at some point.
Otherwise you won’t be in business for long!
This means…
Understanding your customer’s pain points. Presenting an ideal solution to their problem. Offering proof. Dealing with objections. Etc.
Selling directly to people certainly ISN’T a comfortable place for me.
That’s why I’ve come to appreciate the way daily email helps with the sales process.
The thing is…
When you’re emailing weekly (or less often) it can feel like ONE SOLITARY EMAIL has to do EVERYTHING.
That there’s only ONE chance for making the sale.
So it’s no wonder when much time and energy (and hope) is loaded upon just one or two emails.
There’s that temptation, lurking around in the shadows… wanting you to push hard for the sale… RIGHT NOW!
Fortunately…
Daily email releases the pressure valve
Imagine the burden lifting from your shoulders when you’re NOT pinning all your hopes on purchases from the next email you send out.
What would it be like when the priority shifts to simply showing up? Offering help? And being a decent human being about it?
With daily email, copywriting tactics to “boost conversions” naturally move to a distant second place. And it becomes easier for good business principles to step out into the light.
This is the reality of daily email.
Where one email DOESN’T need to do it all. Because the responsiblity is spread out.
Some businesses that email daily… and “soft sell” by having a relevant mention of a product or service they offer… can even make sales by sending people directly to an order page!
No sales page to be seen!
This works because the emails have become the equivalent of a sales page. Building up the sales conversation over time.
As it’s always been… customers are ready to buy when they’re ready. And not a moment sooner.
But when that time arrives… after the daily emails have steadily helped them get to that point… they often won’t need to see the long sales page.
Realising the pressure-release that daily email offers for the sales process can take a load off your mind.
Especially if you’re stuck on thinking you need a huge masterpiece of a sales page before you start selling your product or service.
The “more you tell the more you sell” still generally holds true (even in this day of diminishing attention spans). So a sales page can often be very helpful.
But a lot of that “telling” can be done through consistent daily email.
And in a relaxed way. One little bit at a time.
The sense of urgency isn’t around making a certain amount of money… but on serving our customers. As our number one priority.
Removing the pressure to sell can make emailing your list a more sustainable business practice over the long-term…
And a MUCH more enjoyable experience. 😄
Part 4: Daily Email Helps Build Strong Relationships
Email lists can seem like they’re just one person talking from the stage to a stadium of fans.
That IS part of it.
And this one-to-many communication to people who have chosen to hear from you is part of why email offers such high return on investment.
But relationships always take two people.
Even at the start of the relationship… via joining an email list… there’s a two-way exchange of value.
One person offers their email address and agrees to receive marketing communication.
The other offers a free gift as a “thank you.”
From then on the relationship may be grown in other ways. Sometimes through “off-list” means.
For me, this relationship-building is done through…
…replies to my emails.
…chatting on LinkedIn.
…one-on-one coaching.
There’s always going to be different levels of engagement. Because people are at different stages of their journey with your business.
Some people joined my list. But left after a while.
That’s OK, because I can’t serve everyone. Nor am I trying to.
Heck, some people might be put off my style. Just because I start sentences with “Heck!” Or some other niggle.
Other people have been here from the beginning. And most tend to stay for a long time. 😄
I especially like replies from my email audience. As I get to hear what they’re thinking.
And it’s delightful when I can offer help with a particular problem they’re facing.
Even if that help is, “Consider getting my course that covers that.” 😜
Good initial relationships open the door to long-term customer relationships.
They start with serving first, offering value, and building a solid foundation for subscribers to know, like, and trust you.
Daily email has become my catalyst for growing these relationships.
Part 5: Low-Friction Matters
When I started my first email list, my plan was to email twice a week.
I knew (even back then) that once a week just wasn’t enough. It was soooo long between emails. Both for my subscribers. And me as the writer.
I think I managed a couple of weeks.
Then my initial injection of energy wasn’t enough to push forwards with.
I dropped to once a week.
After about two months I was done. I think I managed 7 or 8 emails in that time.
(Not time wasted, though. As it’s 7 or 8 more emails than I’d ever sent to my own list.)
One reason it didn’t work out was that I really didn’t have a clear goal. Although I knew starting an email list was part of it (somehow?).
But the other thing that made it come to a screeching halt was…
FRICTION
Like when the brakes are slammed on in a car. The email platform I used made it feel like I was pushing that car up Mt Everest — with the handbrake on!
It was such an unpleasant experience that I didn’t look forward to the hoops (lined with razorblades) that I had to jump through every time I wanted to send an email to my list.
I’ll leave the platform unnamed… but some of you will have heard me rant about it in the past. And I’m still using it for one client — for now. 😢
This email system in question took 147 clicks to send a single email!
Yeah, I jest… but it was well into the double-digits.
When I decided daily email was “it” for me…
I just about had a coronary at the thought of ever using this platform for daily email.
It was simply a question of…
“What’s going to be easiest to help me keep up momentum when I’m emailing every day?”
Fair warning… from here on in… this is going to sound like a fanboy’s sales pitch for BerserkerMail.
And yes, I AM a fanboy. (Perhaps the BerserkerMail flag hanging on my wall gives that away 🤓)
But I cannot not say this…
Because it’s so much at the heart of my learning about the joy of low-friction daily email.
So…
I did a fair amount of “due dilgence”… looking around at other email platforms.
We’re talking the usual suspects, like MailChimp, ConvertKit, MailerLite, etc etc.
But to cut a loooong story short…
The only one that stood head-and-shoulders above the others for daily email was BerserkerMail.
Plus, I had a high level of trust in this relative newcomer to the email software scene. Because of the people behind it… Ben Settle and Troy Broussard.
It was a platform built by marketers. For marketers. And they’ve always said if no one ever bought it, they’d keep on using it themselves. Because it’s their dream email software.
This platform was built for people like me. Sending a high volume of email.
It’s designed to make the process as FRICTIONLESS as possble.
Once I’d discovered it wasn’t bloated by unnecessary “featuritis” and…
Truly was a 2-click option for sending email to my list….
There was NO GOING BACK.
I didn’t care it was going to cost me more per month than my previous platform (going from $20 to $30).
And I know I could have picked one of the “free” email options.
But because my time is worth so much more to me… the time saving makes it a no-brainer.
So now BerserkerMail and me are best buds.
And it’s been worth every last penny for the time and sanity it saved me.
Low friction truly DOES matter.
Part 6: Daily Email is a Confidence-Boosting Launchpad
In my days as a beginning copywriter I got so discouraged when I saw all the good things that were going on for the marketing gurus I followed.
Sure, I knew they were 20 or more years ahead in the game.
But I just couldn’t see how on earth I could progress to the point I’d have anything remotely like the kind of business they had.
My confidence took to having big sulks in the corner.
Now, I know it’s all about taking baby steps. A one-day-at-a-time kind of thing.
But there was this chasm between where I hoped to be… just someone with a solid business… and where I was.
I just couldn’t see beyond it.
But taking the leap into daily email solved this for me.
And my confidence grew in leaps and bounds.
The first thing was that I became faster at writing. So the time saved could go into growing other parts of my business.
Plus, focusing on my email list meant I…
… gained subscribers.
… began coaching other freelancers.
… and even sold my first products!
Along the way I’ve been doing plenty of self-doubt stomping!
Because to make this daily email thing happen, it forced me into taking action every single day.
Which meant I was ACTUALLY moving forwards… not just dreaming about it.
And those far-off dreams were starting to appear a little more possible.
Now daily email has become a habit. And it even hurts when I think about NOT doing it.
The next 12 months are likely to be more of the same as I continue to grow my list, the relationships with my subscribers and customers (I love you guys!), and my product catalog.
Daily email really has been the biggest confidence-builder for me over these past 12 months!
Part 7: Practice Makes Faster
I’m not joking when I say…
If I was under time-pressure today…
I could write my daily email in 10-minutes flat.
It wouldn’t be riddled with typos… wouldn’t be (entirely) incomprehensible… and would still be an engaging read for my audience.
Wouldn’t be too long either. Probably 300-400 words.
You know…
A year ago, I would never even have joked about taking such little time.
But writing thousands and thousands of words for emails kinda helps with getting faster.
And my process also makes it possible.
Because I have my library of email ideas to pull out and start writing on. Without having to stop and wonder what I’ll write about today.
BUT… confession time:
I’ve actually NEVER only spent that little amount of time on an email.
Because although I COULD write them that fast… I DON’T want to.
For one simple reason: I don’t like stress.
I’d prefer NOT to put myself under unnecessary pressure like that. 😊
Plus, I like taking time to (anal-retentively) edit the emails into better shape.
So these days, I usually clock in somewhere between 30 and 90 minutes for an email.
Today’s one, for example, is on the lower end of that range. Because I already had a lot of content written for the core of the email.
So I’m just fleshing things out a bit. And getting it into publishable shape.
When I started my email list… a few months before I began daily email… I was spending 2-4 hours on every email!
Now, some emails did need a bit more attention than others. Because of research I wanted to do for them.
Or the clock ticked on while I sat paralysed… wondering what my subscribers would think of me if I said THAT!
Worst was when I was telling a story with dialog (well, doing my darndest to!).
I would spend hours and hours and hours on those. And much of that was me looking up how to punctuate sentences and write dialog correctly!
I didn’t write too many emails like that. Still don’t. Because they are labour-intensive. Although, they’re also a lot of fun too!
I know I’ve still got a long way to go in terms of improving my email-writing speed.
But I’m very OK with where I’m at right now.
Plus, I repurpose a lot of my emails into articles. So it’s handy if I take a little more time now. So they’re in better shape for later.
Writing 300-900 (sometimes more!) words per day in my emails has made me a much faster writer.
I guess it’s the usual case of: The more you practice, the faster you get.
Which is another delightful confidence-booster. Courtesy of daily email!
Part 8: Doing your work CAN be fun!
There’s a few ways you can approach writing daily email.
But the pattern I follow, and teach others, is the 3Es…
Entertain, Educate, and Elevate.
Entertaining is about starting the email by writing engaging copy that connects with your audience.
It’s not all about jokes and being funny. Even documentaries can be entertaining!
But there’s much merit in treating your daily email like a sitcom episode. Or a talk radio show segment.
Educating is giving a tip or industry-related info, that aligns with your audience’s interests.
Elevating is connecting the education aspect with your insight. Or sharing some little known tactic. Or even sharing how your product can help them get a certain outcome.
It’s about “elevating” their thinking, their awareness, their ability.
I write to an audience who wants to hear the things I like to write about. (And if they don’t, that’s why “unsubscribe” links were invented!)
When I start with some entertainment, it just gets my email writing off on the right foot…
Because it’s also entertaining for me to write.
And I get to enjoy the fun stuff that I sometimes edit out… and never publish.
Or I might shuffle something off to another email. So I get to enjoy it again in a writing session another day.
Writing daily email this way makes it a fun experience for me.
Plus, because I’m not stuck in cubicle-hell…
The act of daily email writing can be done just about anywhere.
I can sit in a café and sip a long black while I type.
But I can also walk around the local park and chat with the deer and ducks… while voice-transcribing my email with my phone.
Just another way writing daily email makes my work fun!
Part 9: Mistakes Don’t Really Matter
When you put all your eggs in a weekly email newsletter basket it can magnify the stress levels. Because your hopes for that week are riding on it.
When you get an … ahh … egg a day instead (not sure if I pushed that saying too far 🤔) …
Apart from making life a bit less stressful…
It means mistakes that happen along the way just kinda blend into the daily ebb and flow of email.
So don’t stand out like the proverbial giant zit on a teenager’s nose!
And provided things like email typos aren’t because of general sloppiness… and it’s obvious some effort at least was made to make them easy to read…
Then it doesn’t mater if there’s one ur two mistakes here or there.
Just shows you’re human.
If there’s a broken link. Or a “classic Chris”… like sending the same email twice in a row because there was a brain-fade situation going on…
It’s OK.
The sky won’t fall.
The Earth won’t stop spinning.
And your subscribers probably won’t get all huffy and slam the “unsubscribe” link.
Of course, if they do, it’s OK. There’s plenty more people to build relationships with on your email list. And who might be better aligned with what you’re on about.
You know… the rather ironic thing with this Part 9 I’m writing now is that I hadn’t “clicked” that I’d already written about relationships for this series…
So had gone and written a whole new piece about it. And had scheduled the email for it.
This would have been a big mistake had I not caught it 1 hour before it was due to send.
But the thing is… if I HAD made this mistake, it’s really no big deal. Even if it feels like it to me.
Because probably no one will notice. And if they do, it’s kind of reinforcing the most important one of the 12 things I’m writing about. (Relationships are everything.)
(As it happens, I’m quickly putting this piece about mistakes together as a replacement.)
When mistakes happen it’s no problem to just fess up and say, “I messed up.” And then do what’s needed to make it right.
Send the correct link. Apologize for the innacuracy. Write another email for your 12-part series, to make up for the double-up.
Mistakes don’t really matter.
And daily email makes them so much easier to navigate when they do crop up.
Part 10: They’re YOUR “Best Practices”
Everywhere I look in the email marketing universe there’s talk about “best practices.”
Some of it I agree is good advice…
- Email more
- Don’t hard-sell
- Listen to your list
Then there’s the other “best practices” advice…
- Email less (!)
- Avoid spam “trigger” words
- Follow this particular sequence for your welcome emails
And there’s PLENTY more.
A lot of “best practices” stuff falls into the “favorite-email-tactic-of-the-day” category.
I mean… email less?
Hardly a way to build a relationship with your subscribers when you’re timidly hiding from their inbox. And letting everything else crowd in.
And spam trigger words are nothing to stress about every time you email.
Sure sex-related or obscene stuff might be a good idea to leave out. But it’s possible to safely talk about topics with “tricky” words, in the context of a story.
And spam filters aren’t going to flip out and put you in spam jail because you used the word “here” once. (It being the latest word to avoid, apparently).
An engaged list… that replies to you… and clicks on your links… offers plenty of protection from an “oops” with a word.
In fact…
I don’t really think about it myself. My emails don’t get filtered into the spam folder by Gmail and it’s compadres. And I use spam trigger words all the time!
And, with your welcome sequence… while there’s certainly merit in showing your humanness and sharing more about what you offer… so a subscriber can know, like and trust you a little more….
You can do it YOUR way.
For me, I find it all becomes a bit samey out there when everyone’s welcome emails smell alike.
What writing daily email has helped me settle on is…
The only “best practices” are the ones you discover work best for YOU.
There’s room to experiment.
And perfection is definitely NOT required!
You know… it was with fear and trembling that I clicked “Send” for my first daily email.
But my newfound mentors in the business world were doing it. And they were level-headed, non-hype types who played the long-game. They showed how it worked.
So I had at least some belief that I had hitched my wagon to the right horse.
I learned from them that I don’t have to do things in any particular way.
There’s NO formula that works for everyone.
There’s just the common strategy things of…
- Showing up
- Giving people something entertaining and helpful
- Being patient
(That last one’s a biggie for ANY small-business owner who wants to reach their goals!)
Daily email is part of my business laboratory. Where I can mix funky chemicals to my heart’s content.
If something blows up in a bad way, I can chalk that up to experience and move on. And people tend to be forgiving. 😊
If something blows up in a good way, then I might be onto something that deserves repeating.
Reality is, people probably don’t remember an email I sent from 3 days ago. So it’s no problem to pick myself up. Dust myself off. And move on.
If I was emailing weekly or monthly I’d probably be playing it safe. And maybe just sticking to those “industry best practices” (whatever they are today).
But the thing I’ve learned with daily email is…
You make your OWN best practices!
Ones that suit you. And help you serve your customers well.
All part of keeping the stress out of email marketing!
Part 11: Know Why You Are Writing Them
Daily email marketing offers rewards.
In the form of income. And feeling good from knowing you’re making a real difference for the subscribers you’re serving. As you show up consistently in their inboxes.
But daily email should be manageable. And enjoyable. So it can be a sustainable part of your business.
Speaking from experience…. the most important thing to do before launching into it is… know your “why?”
Why are you wanting to do daily email?
When I started, I thought I had this clear. It was to serve other freelancers like me.
But it turns out my “why”… and my passion for it… was more centered around email… and helping other business owners build their own email lists.
Freelancers are in the sweep of this. But there was both a zooming out, to find larger group of people I help. But also a zooming back in, on the way in which I help.
It took me 9 months of daily emailing before this all came into much sharper focus.
Knowing your “why” for anything you do will help you draw energy to keep on going, even when things get tough.
And they will. Life being a roller-coaster and all!
Your “why” will also help you show up with authenticity for your audience.
I mean… people can smell when you’re just doing this for the money. Or the fame. Or because someone else told you to.
If you can ONLY connect your “why” to your desire to make money… or some other self-focused reason… then there’s always going to be a disconnect between you and your audience.
The relationship-building is going to be weak. The trust low. The loyalty — both ways — will barely register.
Your reason “why” must come from within. From a desire to serve others.
Look at things from the perspective of the people who will be getting your emails…
What do you think they need or want to help make their lives better?
Is it encouragement? … Tips to help them move ahead with their business? … Helpful product reviews? …Learning more about their industry? … Seeing how someone else tackles the kind of problems they have? … All of the above? … Or Something else?
This is empathy — putting yourself in another person’s shoes.
The better you can do this, the better you’ll be able to serve them.
There’s two key questions to answer clearly, before knuckling down and getting on with building your email list…
The first… Who am I serving?
This might be the easiest to tackle. In my case it’s small business owners. And I define that to include freelancers. And any stripe of solopreneur.
The second… Why do I want to serve them?
For me, it’s because I’ve been where they have. And seen the struggles.
I want to help them get ahead quicker than I did. And avoid unnecessary hurdles.
When you orient your “why” around who you serve… things have this strange habit of falling into place.
Including your ongoing motivation to serve… having a growing audience who wants to hear from you… and money in the bank.
Part 12: If I Can Do It, Anyone Can!
I started building my business around email because of a deeper desire to build financial freedom. To serve my customers well. And not be glued to a computer screen while doing so.
I’ve experienced the pain (literally) of what constant sitting in front of a computer can mean. Been there, done that as a software developer.
And, in more recent years, after experiencing major (and I mean MAJOR) burnout from my previous job…
I wanted something that I could do, even if my energy levels were all over the show. And reducing or eliminating the pressures of client deadlines would do just nicely, too!
Now, I’ve not really been a “stick at things” kinda guy.
With daily email… it didn’t “click” at first… but then it dawned on me…
Part of my motivation also came from wanting to prove myself. To know I could do it. And stick with it.
So the story is…
After 12 months of daily email, I’ve proven to myself that I CAN stick at things. And make them a habit. Even when it’s hard.
Feelin’ rather chuffed about that! 😊
Although I wouldn’t swap daily email and my list for anything…
There’s been days when it’s been SOOO hard to write.
But those were the days when I learned a lot about myself.
Like, how leaving writing until 9pm at night is stupid, Chris!
Like, it’s OK that no-one has replied when I invited them to. (They don’t all hate you!)
Like, I don’t have to worry about the writing so much. Because MORE important is the relationship.
Who cares about my CREE-AY-TIVE spelling? Or whack-a-mole-and-call-me-Bert hyphenation? Or just generally odd stuff? 🌵
And if you do… I guess hanging out on my email list will drive you InSaNe!!. (But, you’re more than welcome to stay. 😊)
One thing I’ve learned, that didn’t make it onto the “chosen twelve” list for this series… and I definitely will talk about more… is that…
Sending daily email (or less often) doesn’t have to be a HUGE stress.
Because, after 12 months I know more about my subscribers. I know more about email marketing. And know more about I what I want to keep writing about.
I also “know the drill.” So writing and sending is pretty quick.
Plus, it’s pretty cool to be able to practice writing just about every day.
And here I am now… just blabbing away… which just goes to show that I’m relaxed. Not feeling the stress at all.
At the end of the day the process is simple:
- Build a list
- Email it daily
Not easy. Or no work. But… simple.
Sure, a couple of other things too.
But once you have some strategy for monetization worked out. And the tech stuff playing nice. You can kinda slip into cruise control.
I reckon…
If I can do it… ANYONE can do daily email.
For me, daily email has become a simple, low-stress, high-freedom lifestyle.
And I can’t wait to see what unfolds over the next 12 months!
You know what? …
These 12 things I learned from 12 months of daily email are still just as relevant as ever for me, even as I fast approach 3 years of daily email.
It’s been a fun ride. And I have no intention of stepping off — it’s just too much of a thrill!
Should you want to write your own entertaining emails that your subscribers love to read and buy from (daily, or less often if you must 😜) …
The “rules of the game” I follow for my daily emails are compressed into my Playbook.
You can read it through in well under 1 hour. Then keep it on hand should you need a quick brush up.
Learn more about the Playbook here: