Too many people get nowhere with their business ideas because they’re too afraid to even try.
And some WILL try… but then let external pressures… and what people think… halt their progress in its tracks.
They’ll think they weren’t successful because they didn’t reach their goal.
But… could they have been successful all along… and just not known it?
I find OG self-help teacher, Earl Nightingale’s take on success INCREDIBLY helpful.
Because it removes being successful from just looking at outcomes. And there’s no room for letting what other people think have a say in our success.
Plus, he brings it back into the realm of everyday effort, when he says…
“Success is the progressive realization of a worthy goal or ideal.”
So you can still be successful even if you’re faced with a “failure.”
When you tried something and it didn’t work… it doesn’t detract from your success at all. Because failures are all a part of moving step by baby-step forward.
It’s like what email marketing legend, Ben Settle, says…
‘When a launch makes you no sales, a product idea turns out to be a dud, or all that sparkling copy bombs … you’re not a failure as a person. It is simply marketing data. The only way you can “fail” is to do nothing and not try.’
So, trying is necessary for success.
You and I, as business owners, don’t need permission to try whatever we want. We can shape our businesses as we see fit… and pull on our lab coats to experiment.
I love what Ilise Benun, master marketing coach, teaches… that “your business is a laboratory.”
You can mix those chemicals to your heart’s content. And with a bit of experience you learn what ones will give pleasing results. And what ones will blow up in your face.
But it’s all in aid of progressively moving toward your goal.
One of those experiments I tried… and was glad I did… was putting together an ebook that maps out one of my methods for rapid content creation.
Apart from producing the book… I learned plenty of what worked (and what didn’t) when it came to my own writing habits.
As well as learning about setting up sales pages. Shopping carts. And writing emails about it.
Along the way there was a lot of of copy… and trying this and that… that all ended up in the wastepaper basket.
But it was a worthwhile “experiment” in my book. And all part of that “progressive realization of a worthy goal,” as Nightingale puts it.
If you’re interested, you can find my “Easy Content” book here.
All the best as you progressively realize your own worthy goal today! 😊
And go here if you’re ready to build your email list…
EmailForTheWin.com
Chris Milham