I’m becoming a video course-creator. But I’m an introvert.
How is this even possible? 😕
Us introverts (well, mainly speaking for myself) aren’t usually too keen on putting ourselves out there.
And are more comfortable being around people we know reasonably well.
So it can be a tiny challenge when wanting to make a video-based course!
The self-consciousness and self-doubt gremlins having a right-old field day just thinking about that!
Heck, it’s also a challenge for the extroverts!
Because there’s plenty more that goes into making a course than just sitting down in front of a camera and riffing on whatever.
Now, assuming the tech side is all sorted…
Then there’s some options for introverts AND extroverts alike to choose from. And there’s bound to be one that’s less likely to caused the course creator to blow a gasket!
One way to present is simply use slides. And talk your way through them. Never showing your face.
That can be a little less intimidating.
And does make it an order of magnitude easier to edit.
You still have to open your mouth and speak. Possibly to people you don’t know.
Though, I reckon it’s a fair bit easier.
If you happen to not be camera-shy, there’s always the good old talking head option.
Which gets a bad rap nowadays. But if you’re fine with it. And your audience is fine with it. Then why not?
I’m looking at doing a bit of a combo of things for courses I’m producing. Like some where I talk over them. Or doing intros to videos then transitioning to talking over slides.
And I’m not against doing low-budget stuff like walk’n’talks.
Because…
If you’re super-transparent about what you’re offering then there’s far less chance of let-downs.
So I’ll be selling my courses and saying, “The course is presented without slides. So you’ll need to take notes as you follow me along.” … that kind of thing.
Even though it may sound a bit odd saying things like that… it’s a great way of helping your potential customers to have a great user experience (UX).
And one of the pillars of good UX is transparency.
In fact, I advise anyone to make transparency a pillar of your business.
You might remember signing up to my email list. And having to agree to various things. And tick a box to confirm you knew what you were getting in for.
Might seem like a hurdle… and it is… but it’s a good one. Because people who sign up are told what to expect. And if they don’t like it, don’t sign up.
Same for selling courses (or any product for that matter). Making it clear what’s on offer just means the people it’s best suited for will be happy. And you’ll have helped people who won’t be happy with it to make the good decision to not buy.
You can apply this to clients you work for as a freelancer. Help them to see the value of being transparent towards their customers.
And avoid the headache of someone who’s not happy, talking about it all over social media.
If you are thinking of jumping in front of a camera to make a course. Or even when you’re on a Zoom call with someone. You can help make it a better experience for the other person if you take a moment to pay attention to lighting.
This little video I made might help.
Sayonara!
Chris MIlham
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Chris Milham