Some of the English words I come across astound me.
How they sometimes sound COMPLETELY opposite to what they mean.
One of my favorites is “pulchritudinous.”
Imagine the scene…
Out for a romantic date with my wife. At the end of the meal taking her hand in mine. As I say…
“Vicki, you are SO pulchritudinous!”
The sideways glances from other diners would be telling.
If only they would take a quick squiz at dictionary.com to discover it means…
Beautiful! 😅
Although, that meaning certainly doesn’t sound like it fits the word. At all!
Another one is: “petrichor.”
Sounds like it should be some sort of by-product from an oil refinery.
Yet it’s another one of those “ugly but beautiful” words.
Petrichor means…
“A pleasant smell that frequently accompanies the first rain after a long period of warm, dry weather.”
For me, it’s one of those smells that evokes pleasant memories of childhood.
So when my smell-buds start tingling I can’t help but smile
And, you know…
Your emails can be petrichor for your subscribers!
But for this to happen those emails need to get attention.
Apart from who they are sent from, the best way to do this is writing “grabby” subject lines.
So when people read them, they are compelled by some invisible force to open up and start reading.
But we’re not born with this skill.
Many of us find it downright cryptic how to write a subject line that people will want to open.
And fear about them not opening our email can send the heart monitor spiking.
To help…
I put together a guide on creating “must-open” email subject lines.
So if you want your subscribers to soon smell the sweet petrichor from your emails…
Here’s the place to go: