“How do you make them interesting every single day?”

Came a question via LinkedIn…

I’m fascinated by your daily email approach. Writing an email every day is pretty daunting. How do you make them interesting every single day? 

Sometimes people get the daily email thing.

Most of the time it’s quizzical looks.

Or sideways glances.

But I’m happy to share what I do… for anyone who’s fascinated.

I do TRY to make them interesting.

My yardstick is:

If I think it’s interesting… and not boring…

Then maybe… just maybe… my subcribers will think the same.

I can’t exactly crawl into the head of every single subscriber before I click “Send,” to check that my email’s going to land well.

But me also being an online business owner, with a similar list of challenges, does help.

I don’t get stuck for something to write about. Because I collect a lot of stories from my day. And about various other random things I come across.

There’s always a decent-sized pool of ideas to trawl through. And when I come to write my daily email, I prefer to run with the first idea that jumps out at me.

The infotainment approach I take means the story often isn’t anything to do with the tip or product I’ll pivot to.

But that’s OK. The point with the emails is about being entertaining. And relevant. And gradually building a relationship.

I like how Ben Settle (email grand master) likens this approach to a daily talk radio segment.

Where you’re showing up to entertain and engage your audience. And there’s a cut to a commercial after every segment.

When ideas are flowing freely, you’ll be better prepared to whip up the kind of emails that have your subscribers grinning when your next one flies into their inbox.

You of course NEED subscribers.

And should always be adding them.

That is, if you want to give your emails a chance to be enjoyed by the LARGEST possible audience.