I know I get sideways glances when I mention this one thing.
After all…
It’s not a “best practice”.
And “you’ll burn out your list”.
Or “you’ll not be able to keep it up”.
I’m talking about daily email.
Why do I keep up this daily email lark?
When “marketing wisdom” says otherwise?
Two reasons…
One is, it’s an avenue to help other people.
Maybe that’s through some useful info I can send their way to apply to their writing or business.
Through being able to share products and services that can offer help.
Even just making their day a little brighter when they smile at some oddball side-comment of mine.
The other reason is…
I started writing a daily email for me.
I’d been stuck for too long with “write article” at the top of my todos. And a mile long list of other things I should be writing.
So I started emailing daily, simply to make sure I wrote something. Every day.
You reading my emails is kinda like having a super-sized accountability group.
It’s one reason I managed to finish my first ebook before my self-imposed deadline.
Of course, the same kind of thing can work with other disciplined approaches… like posting on social media daily.
Although, you ought to pick email… it’s simply better. 😜
I like what the esteemed email master, Ben Settle, says…
(Paraphrasing)
If you email every day, the worst that can happen is you become a better writer!
And after 250+ daily emails I 100% agree.
If I’d not been writing email daily…
I’d not have built my confidence as a writer anywhere near as fast.
I’d not have fought through the writer’s block thing to realise there’s stuff to write about all around me.
I’d not have taken things I was talking about with people on social media and repurpose them for emails.
I’d not have emails I can easily massage into articles.
I’d not have a wealth of material to share with my new Substack audience.
I’d not have a library of content to draw on for books, courses, and videos I’m creating.
Does that give you a glimpse of why I’m such a daily email fanboy?
And why I’ve even bought merch from my email service provider!
I have a BerserkerMail flag proudly hanging from the wall behind me.
It reminds me of my commitment to daily email. And the value it’s brought into my life in many ways.
Every day I see the berserker going crazy with email marketing, and…
I’m reminded why I love using BerserkerMail…
Because it provides such a low-friction way to email daily.
I’ll happily be challenged by anyone on that. Just don’t throw your lists of latest features at me.
I’m talking speed of sending emails. 3-4 clicks and I’m done.
No other email service provider comes close to beating that.
If you too want to enjoy the daily email dream…
Sign up for a free 14-day test drive of Berserkermail (no credit card required)…
https://milham.me/berserkermail
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham
