Part 3: You Can “Sell Without Selling”

I’ve seen many freelancers and entrepreneurs with an almost pathological aversion to selling.

They desire to avoid-at-all-costs coming across as “salesy.” Like the proverbial slick used car salesman.

Reality is…

When you’re in business… you MUST sell at some point.

Otherwise you won’t be in business for long!

This means…

Understanding your customer’s pain points. Presenting an ideal solution to their problem. Offering proof. Dealing with objections. Etc.

Selling directly to people certainly ISN’T a comfortable place for me.

That’s why I’ve come to appreciate the way daily email helps with the sales process.

The thing is…

When you’re emailing weekly (or less often) it can feel like ONE SOLITARY EMAIL has to do EVERYTHING.

That there’s only ONE chance for making the sale.

So it’s no wonder when much time and energy (and hope) is loaded upon just one or two emails.

There’s that temptation, lurking around in the shadows… wanting you to push hard for the sale… RIGHT NOW!

Fortunately…

Daily email releases the pressure valve

Imagine the burden lifting from your shoulders when you’re NOT pinning all your hopes on purchases from the next email you send out.

What would it be like when the priority shifts to simply showing up? Offering help? And being a decent human being about it?

With daily email, copywriting tactics to “boost conversions” naturally move to a distant second place. And it becomes easier for good business principles to step out into the light.

This is the reality of daily email.

Where one email DOESN’T need to do it all. Because the responsiblity is spread out.

Some businesses that email daily… and “soft sell” by having a relevant mention of a product or service they offer… can even make sales by sending people directly to an order page!

No sales page to be seen!

This works because the emails have become the equivalent of a sales page. Building up the sales conversation over time.

As it’s always been… customers are ready to buy when they’re ready. And not a moment sooner.

But when that time arrives… after the daily emails have steadily helped them get to that point… they often won’t need to see the long sales page.

Realising the pressure-release that daily email offers for the sales process… can take a load off the mind.

Especially if you’re stuck on thinking you need a huge masterpiece of a sales page before you start selling your product or service.

The “more you tell the more you sell” still generally holds true (even in this day of diminishing attention spans)… and a sales page can often be very helpful…

But a lot of that “telling” can be done through consistent daily email.

And in a relaxed way. One little bit at a time.

The sense of urgency isn’t around making a certain amount of money… but on serving our customers. As our number one priority.

Removing the pressure to sell can make emailing your list a more sustainable business practice over the long-term…

And a MUCH more enjoyable experience. 😄

Ready to build your email list? Go here…

EmailForTheWin.com

Chris Milham