It’s been a great “pep up” time this week… joining in with Alex Cattoni’s “Posse Week”.
Great to have some of my freelancing friends there too.
Although I’m not too ecstatic about missing the live sessions today.
But it’s for a super-awesome reason:
We’re heading away for a couple of days so my daughter can receive an award. (Proud parent 🥹)
One of the most helpful things from this week has been about portfolios.
So I want to share a couple of good bits with you. Including some random off-the-top-of-my head scenarios.
The first thing…
It’s important to be clear about the context a particular sample comes from.
For example, just putting up your best email sequence is cool.
But how much cooler when you can say:
“This is the welcome sequence for a luxury furniture brand whose target market is young professionals living in small, central-city apartments with limited space.”
Secondly…
I was reminded that providing solutions to client problems likely goes well beyond just one step of the sales process. And beyond one type of content, such as emails.
For example:
A local craft shop is wanting to grow an email list so they can engage with customers who find them online without even stepping on site.
They don’t only need a welcome sequence. Or only a landing page. They need the ENTIRE lead-generation funnel.
If I can show that I can deliver the copy for the entire funnel….
Isn’t it more likely for my prospective clients to see me as a perfect match for solving their problem?
For me, this means plugging some portfolio gaps. Mine are around things like landing page copy.
So, those are a couple of my “takeaways” from this “Posse Week” (so far).
I’ve had a portfolio on my website in the past. But not for a while now. I just send samples if/when needed.
But now I’m teetering back towards setting up a portfolio again.
I prefer doing this on my own website. Rather than putting stuff in Google Drive, like Alex demonstrated.
It’s just because I have more control over the user experience.
Plus:
My portfolio living within the context of my website, means there’s even more opportunity for a prospective client to poke around and see other things I’ve done.
Like the whole jolly website itself!
But also discover more about what makes me tick. Things like values. And whether we’d be a good match.
So there’s some extra vetting time (if we can call it that) that my content and prospect get to enjoy alone together.
I can then wait for their “yes” or “no”, without being quite as involved.
I guess I’m saying: it’s a time saver.
There’s plenty of ways to do the portfolio thing.
Showing context is key. And also making it super-clear and understandable for your prospects.
As always… I’ll set up any portfolio using the same software that powers my website: Systeme.
Chomp down on my affiliate link here to nab your free-forever account.
Never run with scissors,
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham