The second I arrived home, my youngest daughter shoved something right under my nose.
“What’s this?” I say, trying to bat her hands away.
“Smell it Dad!”
“Uhh… o-kaaay.”
I take a tentative sniff.
“Umm, this smells… nice.”
“And?”
“And… it’s a pretty flowe—” I cut myself short.
“Hey, this is a red rose! … And it SMELLS?”
I take another breath. This time, deeply imbibing the aroma.
I’m amazed.
I can’t remember EVER smelling a red rose with a scent. Certainly not one that smells as fragrant as this!
Maybe it’s just the varieties we have here in New Zealand.
But the white and apricot-colored ones are what I expect to smell nice.
While the red ones are only good for looking at.
So… a very pleasant surprise this was.
Leah smiles, and continues with the arrangement she was busy with when I interrupted.
Like the unexpected scent from a red rose, those little suprises we give our customers can be both delightful for them. And set us apart.
For example, one company I buy from has courses that when you complete a certain number of modules, they’ll unlock “Easter Eggs.” Such as additional course content.
It’s fun to get these unexpected surprises.
And it’s a smart idea for the business because it helps encourage greater consumption of their products. Through higher engagement.
Consumption is what leads to long-term customers who are delighted to buy and keep on consuming your offerings.
Doing this kind of stuff requires learning management software with the features to support it. And there’s a fair bit of know-how needed on our part.
But there’s something relatively easy you can do for your customers. That can still surprise and delight them.
And if you’re already emailing them, then you should be good to go without any extra software needed.
What you can do is this…
If they’ve bought a product of yours, simply include them in a product fulfilment email sequence.
Those emails can gradually drip out over days and weeks. And show them how to get the most out of the product they just bought from you.
It’s a simple way to encourage higher consumption of your products.
And if you keep the sequence going for months, then people who bought, but didn’t consume early on, can still have the occasional reminder of what they own.
Along with a little nudge about the good things waiting for them when they use the product.
It re-sells them.
I’ve only started doing this kind of thing in my business. And have a long way to go.
But it’s fairly easy to do if you tackle it bit by bit.