The New York Times started a firestorm in its May 2024 article…
By raising the question:
Is Taylor Swift bigger than the Beatles?
I have my own thoughts on this… and who I’d prefer to listen to any day.
But when I was checking out what others were thinking…
I watched music producer, educator, and YouTube personality, Rick Beato’s video response.
He has his own take on “Who is bigger?”
And… not wanting to get waylaid on this today… it comes down to actually comparing apples with apples.
If the Beatles are the proverbial apple. Taylor swift is the orange.
But it was a comment he made about the nature of Taylor Swift’s business that pricked up my ears.
He says…
“Taylor’s innovations are in commerce or reinventing herself. She’s actually kind of a content creator.“
And…
“She’s changing her content for the algorithm of pop music.”
And you know what I have to say to that, Mr Beato? …
SPOT… ON!
Sure, she sings and songwrites…
But the empire that is Taylor Swift lives or dies by its content.
It’s like this…
She releases songs (content) that entertain and attract people to her brand.
Those people become fans of brand, “Taylor Swift.”
She monetizes her content through merchandizing, touring, and more.
Now…
How is that basic model different from your average content creator on YouTube?
Or Bob’s Plumbing just down the road… who are putting out social posts to get new leads?
Or even the business model someone like you or me might have?
For me, it’s like this…
I create content. Things like articles and posts on social media… that introduce people to my brand.
I monetize through ebooks, courses, affiliate offers, and done-with-you services.
And, like Taylor Swift, more revenue means more to reinvest in content marketing and paid advertising.
It’s not complicated to understand.
It just takes time and focus to build the brand.
And Tay Tay has been at it for 20 years.
Reinventing herself along the way in order to take bigger and bigger leaps forward.
And sure, catchy pop tunes have a bit more wider appeal than my email marketing niche…
But there’s still plenty of people in the world who are interested in the kind of things that I am.
And who will actually take notice when I put out an article. Or will watch a video of mine on YouTube.
So that’s why I have an email list.
It’s a place for people to go to connect with me after they’ve consumed my content.
They can learn more about the topics I share about. And about brand “Chris Milham.”
And should something I offer appeal to their needs… they may become a customer.
So… no doubt about it…
Building my email list is the ONE tune I want to keep on singing…
And I’m here to help you hit the right notes with it too! 🎶
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham