In marketing there’s often this sense of desperation about growing your email list to be as enormous as possible.
Wanting anyone and everyone to be on it.
Comparing sizes with others.
And being heartbroken should even one person unsubscribe.
But, as is so often the case in the marketing wasteland…
It’s chasing the wrong metric.
Thinking that somehow the size of your list gives some extra prowess. Or will magically lead to sales.
It doesn’t.
You can have the biggest email list in the world. But if they’re not the right customers for your product then there’s going to be a whole lot of spitting into the wind going on.
At the end of the day it’s about engagement. And connecting with the right people. The ones who want what you offer. And will buy from you. Ideally, again and again.
Now I’m not talking about milking your email list for all it’s worth. Or being a sleazy salesperson.
But it’s about showing up to offer help for real needs. And people being willing to pay to get the help they want.
It’s just the good ol’ business principle of win-win.
So, when it comes to your email list…
It’s about the right person being on it. Not the wrong person not being on it.
(Yeah… slow down and read that twice 😉)
What I’m saying, in my usual Chris roundabout sort of way, is… welcome unsubscribes.
And that’s why today is my Great Unsubscribe Amnesty.
If what I’m offering you through this email list isn’t helpful to you…
You can unsubscribe free of charge.
And no harm will befall you… promise!
A close friend of mine is a subscriber. But she has many other focuses in her business and had to massively trim down the number of emails she was getting… just to keep the overwhelm at bay.
So I said to her…
Hey, that’s fine. Just unsubscribe. No problem.
You can always keep this link handy if you want to dip in occasionally: https://milham.me/archive
Hope you can gain a little headspace with that. 😃
So I’ll even support my friends unsubscribing from my email list. If that’s better for them.
And for today’s amnesty… I offer the same to you…
Feel free to unsubscribe. I won’t think less of you. And you’re welcome back at any time.
You too can always find my email archive here ==> https://milham.me/archive
I should note… I’m not sure how long or how far back I’ll keep the archive going for. I’m toying with making it only 6-months back.
But you might find it useful to dip into occasionally.
And it’s particularly good if you’re new and want to catch up on the shenanigans.
So for now you can access all 240+ previous emails here:
https://milham.me/archive
Bye!
P.S. There’s always my shiny new Substack newsletter if you prefer a “lighter touch”.
Just note that launches, special offers and plenty of other stuff will be happening on the daily list that won’t be on Substack.
My Substack is here… https://freelancecontours.com
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham