What is it with people leaving things to the last possible minute?
(Rich, I know… asking this while wearing the crown for Procrastination Champion of the Entire Universe!)
But us humans tend to do it.
Not all of us. But many.
Today I was reminded of this when I saw a swarm of last-minute sign-ups come in for the “Must-Open Subject Lines” product I’ve been offering in a bundle.
The bundle is closing TODAY.
And people were responding to the “last chance” email the organizer sent.
At the end of August, when the bundle first opened, there were a lot of signups.
Then a trickle through September, while the doors were still open to claim the products.
And it went like this, simply because…
People take action when there’s a deadline
When you open a promotion, typically there’s an initial flurry of purchases.
In the middle, they’ll dribble in.
At the end, when the “last call” email arrives. Well…
That’s when decisions get made.
It’s good to know this, so you don’t FREAK OUT that sales are dropping off after the start of a launch!
It also helps to realise that having a clear start and end for a promotion is a good thing.
Not just for your sales.
But so your subscribers will take ACTION to buy the thing that can help them make progress.