Yesterday I made the Email Mindset Constructinomicon available to anyone who wants to get hold of it.
I originally offered it only with the Email Ace coaching program.
Here’s the story behind why this ridiculously-named creation exists…
The short story is: I almost couldn’t help but create it.
You see…
The seeds of it started coming together ever since I opened the doors to my business, 3 years back.
I’ve always had a desire to help people. Particularly if they were struggling with the practical side of their business. Like tech stuff. Websites. Automations. Etc.
And there were plenty of folks in that boat, in the circles I moved in.
But, over time, it became more and more apparent to me, it wasn’t a lack of skills holding people back from creating a website or whatever.
It was patterns of thought. Mindset.
It was the doubt:
Always circling the runway. But never landing.
It was the self talk:
“I can’t do this. It’s too hard.”
It was procrastination:
Just not knowing what steps to take next. Or self-doubt raising its ugly head once again.
I know what it’s like.
I’ve also had my fair share of chasing after shiny objects. Of running around in circles. Of talking up a big game of doing X, Y, Z in my business, because I know I need to do it…
And then just not doing it.
It was kind of scary when I realized…
At the end of the day I didn’t WANT to do the things I was supposed to be doing.
So how the heck was I going to succeed, if I didn’t want to do the things I needed to do for success?
And consequently DIDN’T do them.
There came much self-reflection.
And going back to the basics of what I was wanting to do … Why? … And for who?
It was then I burned the ships.
Leaving behind the myriad of other business possibilities…
And put all my eggs in the email marketing basket.
Because I had passion for it. I believed I could succeed with it. And I also believed I had something to offer others.
Clients of mine at first.
Then later on…
By helping online business owners move forward with growing their own email lists. And leveling up with email.
I’m loving being on this path…
And continuing to weave with a thread that’s always been running through my whole life. And all of the occupations I’ve had.
That thread is: education.
Right from my university job when I was a programmer, working for a math tutoring company. We helped young people improve their math skills through after-school tutoring. I was on the team rewriting all the software to work on more modern computers.
That thread continued when I became a full-time software developer. There was always an aspect of coaching and teaching customers how things work.
When I eventually became project manager at a website development company, part of my role was client training.
It was then it clicked: “Hey, this is something I really enjoy!”
From there, after sitting too many years in front of a computer, I had some problems with my health. So I moved into high school education. Where I was teaching science and biology to teenagers.
Then a few years later, circumstances changed. And I followed a new path, to become a pastor in a local church.
The combined eight years of my internship, and then my full-time role, was highly education-focused.
I was writing a lot every week. And that gave me the thought: maybe writing would be in my future! 😉
So here we are.
As I’ve moved into building my own business, that desire to help people learn and grow is still there.
To share with you and others how to more efficiently and effectively do this thing we call: email marketing.
Maybe even pass on a skerrick of wisdom.
So, it feels almost inevitable that I came to write the Email Mindset Constructinomicon.
It’s a letter to my past self. Giving the kind of advice and “tough love” education that I could have done with taking on board back then.
But if you steal your own sneaky peek at my private correspondence…
Chances are, there’s a secret or two that may as well have been written directly to YOU!
Because the Constructinomicon is all about mindset stuff that just about every online business owner deals with at some time or other.
In particular, it’s written to help you get past any mindset roadblocks that threaten to hold you back from building your own thriving email list.
My goal is for my email list to truly be the center of my business. And bring many years of rewards while serving my customers.
I want this for you too.
Truth be told, the Constructinomicon really applies to getting your head in the game across your whole business.
But… I’m an email guy. So the “Email Mindset Constructinomicon” it is! 😄
And I’ve now made it available beyond just subscribers to Email Ace.