It’s Sunday.
Need to rest brain.
It’s always working too much.
Or “working”… as my supportive wife might say.
Like it’s always a bit of 🤔🤨😣😫😡🤯 …
When trying to figure out how I should capitalize my titles.
Like this one…
“The Beachwear You Love — With an Ethical Heartbeat”
I’m always wanting to smash that “W” on the “with” back to the accursed depths of lowercaseness — where I think it belongs.
But the grammarian heavies keep giving me disapproving looks.
Or this one…
“No Hot Air Allowed! Just Balloons That Amaze!”
We’re not supposed to care much for “that” as copywriters, right?
Therefore I say…
Toss it from the pinnacle of uppercase tower! Let it forever fend for itself among the alleyways of lowercase destitution!
Surely, “that” ought to be a word that gets that sort of treatment… that only “that” deserves?
Well…
I tell you what…
After I’ve tried to squeeze a million things into my week… and my brain just needs a bit of a breather from thinking about capitalizing titles..
I just don’t think.
Instead, I lean on my trusty capitalization website… which I keep strapped to my toolbelt.
Like… ahh… all my other trusty friends?!
[Allll-right! … Who the heck writes these bloody awful scripts?!? Where is he? … FIRE THE BLIGHTER … NOWWW!!]
…
…
Ahem…
Maybe you’re in need of some brain rest this weekend?
Do you also have that dreadful, rusty-squeaky sort of sound — like I get coming from mine?
Hmm… maybe it’s just me?
Funny thing, though… it only seems to happen while I tap on my keyboard.
🤔
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Chris Milham