Low friction in business is about doing the repetitive things quickly so you can focus on the things that only you can do. Or what makes your business unique.
Clicking through a series of screens to load your emails doesn’t make your business unique.
What you write for those emails, offering your perspectives and “flavor” is the unique thing.
And that’s where spending more time and energy is worth it.
It’s like this too when you’re marketing your business.
You’ll be doing some sort of content creation. To attract attention from your ideal clients.
But if you’re busy doing that on social platforms, you don’t have to be creating from scratch for every single platform.
Yes, they all have a certain way of doing things that works better.
Low-friction content creation taps into the wonders of REPURPOSING. With the benefits of massively reducing your time and energy needed.
It’s simply using content you’ve created for one platform. And massaging it into shape to use on another platform.
My approach for keeping things super-simple for content creation in my business, is to make the source of all my original content come from one place.
For me, it’s my daily emails.
This works great because…
a) I’m creating content daily. That means I start stacking up a lot of content quickly. And I have a lot of my own source material to choose from.
b) I can write in a relaxed way. I’m just wanting to share stuff with my subscribers. Not thinking so much about using this technique or that to make social media viewers “stop the scroll.”
c) I’m following a pattern I set. Which happens to be daily. But I’m enjoying the habit of doing this daily. And relating to my audience daily. But don’t feel the pressure of trying to tick all the right boxes so some constantly-changing social media algorithm is happy.
I currently repurpose my emails for posting on Substack and LinkedIn.
But I could (and may do this sometime) add in YouTube. Where I massage my email into a short video script.
And this could then be easily used to create YouTube shorts. Or content for Instagram or TikTok.
Really my limits are the time and energy I want to expend on repurposing. And I can always pay someone if I wanted (I don’t want to… at least not yet.)
Focusing on just one or two social platforms is a good idea. Particularly thinking about where your ideal clients are.
Now, you don’t need to be copying my thing and writing daily email.
You could, for example, create a YouTube video. But then take segments of that to use for a handful of emails that promote it.
You could even use the transcription, maybe with a bit of massaging, and post that as an article. Or a long email newsletter.
The point I’m making is simply… repurpose, repurpose, repurpose if you want to have low-friction content creation that doesn’t suck you into the void of burnout…
But does allow your content to have a second, and third life. And reach as many of your ideal clients as possible.
I delve into a couple of key steps in my content repurposing strategy in my short ebook called The Lazybones Method of Easy Content Creation.
Heh… I think I got a bit excited when naming that. But I’m a bit of a lazybones because I don’t want to spend all my day messing around with content. I want the process of repurposing content to be as quick and simple as possible.
Pick up a copy here if you want some insights… https://milham.me/easy-content
Enjoy reducing friction in your business and focusing on what makes your business unique. š
Go well!
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Chris Milham