It’s 2:16am… and here I am typing my email.
What’s going on?
Because usually I sleep like a log until 6am. Maybe a little before.
Hang on… maybe I do know.
Or at least can narrow it down to three things…
First possibility…
I had a strong coffee yesterday at about 4pm.
My wife and I stopped at a coffee cart yesterday while we were out for a walk by the river.
And for the last few months I’ve barely touched coffee (tea, on the other hand…).
Maybe my body was protesting.
Could that be it?
Second possibility…
I didn’t write this email yesterday when I was “supposed” to.
I was tired after a long, but enjoyable work slash family day. So went to bed early.
Before I nodded off, I had a moment of “Oops, forgot to write my email!”
Followed closely by a “no one will mind if it’s a couple of hours late tomorrow” moment. Then 😴.
Did my conscious prick me awake?
Because technically I’d be missing a day (timezones yada yada) and writing two emails in one day.
Could that be it?
Third possibility…
I started reading Dan Kennedy’s The Ultimate Sales Letter book again last night.
It’s one of those “must-reads” for copywriters everywhere.
I was getting back into it because I’d been looking at my own client-facing marketing. And realized I needed to up my game.
Not to compete with others. But in order to create a filter so the right clients for me come into my business.
So I can allow my writing to do a good chunk of the selling for me. And more consistently.
But because I’m much more an email copywriter than a writer of sales pages… I thought a brush-up was in order.
Right at the start the book goes into getting into the mind of the people you’re talking to.
And Dan Kennedy lists his “10 Smart Market Diagnosis and Profiling Questions.”
Guess what’s item number one on the list?
“What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?”
Maybe I was awake with empathy for all my prospective clients… feeling their pain in advance
?
Could that be it?
Well, that third possibility would be nice and neat for this email, wouldn’t it?
Because then I could easily transition to talking about positioning the services you offer as a freelancer to meet those deepest needs of your prospective clients. The things that keep them awake at night.
And if you’re a copywriter, you’d jolly well better be doing a solid effort with copywriting on your website and other places your prospects might look. It’s a living portfolio, after all.
I could talk about how this first item on Kennedy’s list is exactly the kind of thing I’m considering as I write my new sales copy to sell my done-for-you email marketing services.
I could even go into the kind of things that are typically on the mind of my prospects who run Shopify ecommerce stores, paired with Klaviyo for email marketing.
Things like…
“We’d better not be wasting our money on this.”
“I’d rather totally ignore email. But I kinda have to do it.”
“Is this guy a flake like the last one?”
That might be something insightful to talk about here. Particularly if you’re looking at serving similar clients to me.
Hmm… there’s quite a few options that the third possibility offers. 🤔
But…
It was the coffee.
P.S. Need some help getting into the mind of your prospective clients? I offer coaching. Reply and ask.
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham