Part 4: Daily Email Helps Build Strong Relationships
Email lists can seem like they’re just one person talking from the stage to a stadium of fans.
That IS part of it.
And this one-to-many communication to people who have chosen to hear from you is part of why email offers such high return on investment.
But relationships always take two people.
Even at the start of the relationship… via joining an email list… there’s a two-way exchange of value.
One person offers their email address and agrees to receive marketing communication.
The other offers a free gift as a “thank you.”
From then on the relationship may be grown in other ways. Sometimes through “off-list” means.
For me, this relationship-building is done through…
…replies to my emails.
…chatting on LinkedIn.
…one-on-one coaching.
There’s always going to be different levels of engagement. Because people are at different stages of their journey with your business.
Some people joined my list. But left after a while.
That’s OK, because I can’t serve everyone. Nor am I trying to.
Heck, some people might be put off my style. Just because I start sentences with “Heck!” Or some other niggle.
Other people have been here from the beginning. And most tend to stay for a long time. 😄
I especially like replies from my email audience. As I get to hear what they’re thinking.
And it’s delightful when I can offer help with a particular problem they’re facing.
Even if that help is, “Consider getting my course that covers that.” 😜
Good initial relationships… open the door to long-term customer relationships.
They start with serving first… offering value… and building a solid foundation for subscribers to know, like, and trust you.
Daily email has become my catalyst for growing these relationships.
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham