Part 5: Low-Friction Matters
When I started my first email list, my plan was to email twice a week.
I knew (even back then) that once a week just wasn’t enough. It was soooo long between emails. Both for my subscribers. And me as the writer.
I think I managed a couple of weeks.
Then my initial injection of energy wasn’t enough to push forwards with.
I dropped to once a week.
After about two months I was done. I think I managed 7 or 8 emails in that time.
(Not time wasted, though. As it’s 7 or 8 more emails than I’d ever sent to my own list.)
One reason it didn’t work out was that I really didn’t have a clear goal. Although I knew starting an email list was part of it (somehow?).
But the other thing that made it come to a screeching halt was…
FRICTION
Like when the brakes are slammed on in a car. The email platform I used made it feel like I was pushing that car up Mt Everest — with the handbrake on!
It was such an unpleasant experience that I didn’t look forward to the hoops (lined with razorblades) that I had to jump through every time I wanted to send an email to my list.
I’ll leave the platform unnamed… but some of you will have heard me rant about it in the past. And I’m still using it for one client — for now. 😢
This email system in question took 147 clicks to send a single email!
Yeah, I jest… but it was well into the double-digits.
When I decided daily email was “it” for me…
I just about had a coronary at the thought of ever using this platform for daily email.
It was simply a question of…
“What’s going to be easiest to help me keep up momentum when I’m emailing every day?”
Fair warning… from here on in… this is going to sound like a fanboy’s sales pitch for BerserkerMail.
And yes, I AM a fanboy. (Perhaps the BerserkerMail flag hanging on my wall gives that away 🤓)
But I cannot not say this…
Because it’s so much at the heart of my learning about the joy of low-friction daily email.
So…
I did a fair amount of “due dilgence”… looking around at other email platforms.
We’re talking the usual suspects, like MailChimp, ConvertKit, MailerLite, etc etc.
But to cut a loooong story short…
The only one that stood head-and-shoulders above the others for daily email was BerserkerMail.
Plus, I had a high level of trust in this relative newcomer to the email software scene. Because of the people behind it… Ben Settle and Troy Broussard.
It was a platform built by marketers. For marketers. And they’ve always said if no one ever bought it, they’d keep on using it themselves. Because it’s their dream email software.
This platform was built for people like me. Sending a high volume of email.
It’s designed to make the process as FRICTIONLESS as possble.
Once I’d discovered it wasn’t bloated by unnecessary “featuritis” and…
Truly was a 2-click option for sending email to my list….
There was NO GOING BACK.
I didn’t care it was going to cost me more per month than my previous platform (going from $20 to $30).
And I know I could have picked one of the “free” email options.
But because my time is worth so much more to me… the time saving makes it a no-brainer.
So now BerserkerMail and me are best buds.
And it’s been worth every last penny for the time and sanity it saved me.
Low friction truly DOES matter.
Ready to build your email list? Go here…
EmailForTheWin.com
Chris Milham