I know business owners with an almost pathological aversion to selling.
Ironic, of course, when you’re in business. As the reality is: You MUST sell. Otherwise you won’t be in business for long!
They’re scared to death of ever being likened to the proverbial slick used car salesman.
Just yesterday, a business friend mentioned to me how she’s seen this time and again with her clients. Who say they’re “scared to be annoying” by selling in their emails.
I used to have those same kind of worries.
Selling directly to people certainly wasn’t a comfortable place for me.
But one thing that helped me get over this was: emailing more.
Because when you’re only emailing weekly (or less often) it can feel like that one single email has to do an AWFUL LOT of heavy lifting.
The stress mounts up when so much time, energy, and hope is loaded upon that poor, lonely email.
And when it’s the only chance for the cash register to ring this week, the temptation increases to push hard for the sale. Which is a sure customer turn-off.
Imagine the burden lifting from your shoulders when you’re NOT pinning all your hopes on the next email you send out…
Because there’s 3,4,5 or more emails per week sharing the load.
What would it be like when your priority with email is simply showing up to offer valuable help for your audience? …
But also knowing how doing that is moving them closer to buying from you?
Now, it’s no secret that customers are ready to buy when they’re ready. And not a moment sooner.
But when that time arrives they often won’t even need to see a long sales page. Because the emails have been gradually building up the sales conversation over time.
They become like a sales page that’s been put together bit by bit — in a gentle, low-key way.
Removing the pressure to sell hard can make emailing a MUCH more enjoyable experience — for you AND your subscribers. 😄