I’m most of the way through Danny Iny & co’s book, Guide on the Side: Winning with Courses in the Age of AI.
Danny’s an experienced course creator. And built his company around helping others produce their own courses.
I’m loving the book. Because he takes a very non-hypey approach to AI.
I like how he gives clear ways AI can help with course creation. As a sort of intern that doesn’t complain!
One phrase of his I’m particularly taken by is: “spamification of information.”
Maybe I should try and drop that into a conversation today?
“Hey… have you heard about the spamification of information that’s going on these days?”
š¤
Yeah… might not fly… anyhooo…
Danny Iny uses it to point out what happens when you use AI the wrong way to create courses.
That when you don’t base it on the personal expertise of the creator… and just scoop up AI-generated info that may not be accurate… you end up with a low-quality course.
These type of courses are already being created by people who don’t actually know the topic.
They’re like…
“Hey, there’s a gap in the market for courses on underwater crochet. I’ll make a course for that!”
They jump onto ChatGPT… or whatever other AI tool.. and start prompting away…
“Give me the outline for a course on how to crochet underwater.”
A few prompts later they’ve got a course…
And sales pages. And emails. And everything they need to launch it.
But the person creating it doesn’t have the foggiest idea about whether their course is actually good.
Because they don’t have the expertise to know.
And that’s why Danny Iny is concerned about people misusing AI for course creation.
Yes… it’s a great tool that can help those with EXPERIENCE work faster…
But in the hands of multitudes of people who don’t have a clue whether AI is telling them lies or not…
While they’re trying to spin out cheap courses and make their fast money…
It just leads to the spamification of information.
And this hurts the market for high-quality courses that people who DO know their stuff are creating.
Moral?
Use AI to help…
But only if you know what you’re talking about in the first place!
I’m looking forward to finishing the last 1/3 of the book.
I already know I’ll be reading it at least one more time. š
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Chris Milham