• How I’m keepin’ it simple

    Back in the mists of time, when I first started freelancing… I thought it was a good idea to overengineer-the-hell out of everything I did. I mean… Why use a perfectly good pen and paper? Or a spreadsheet? When a… Read more…

  • The earring hole story…

    So my youngest daughter comes up to me… still a bit groggy after waking up. She’s pointing her finger at her ear. And making grunting noises. I’m like: “Are you OK? Is something the matter?” She’s like: “Dad, just look!“.… Read more…

  • Putting energy into this is a MUST

    When I began freelancing, I could count all the freelancers I knew on the fingers of my left elbow. I knew even less people doing this crazy copywriting thing I was getting into. It was just me, myself, and I…… Read more…

  • Why is one the most dangerous number?

    It’s often said, “One is the most dangerous number in business.” There’s horror stories of nervous banks shutting down merchant accounts in the middle of promotions. Just because they decided a business was “high risk.” (Whatever that means). No warnings.… Read more…

  • With 45-minutes of Q1 left… mission accomplished!

    After yesterday’s 20hr workday… And another 10 or so today… The Lazybones Method of Easy Content Creation…. LIVES! Who’d have thunk it? Chris CAN meet deadlines after all! (Just!) Those kind folks who registered for “early access” have been sent… Read more…

  • I didn’t think it would be quite so hard…

    I’ve just about finished a two-days-in-oneser. No joke. Because I was up about 4:30am. And it’s now after 8pm. And I’ve still got things to do after I send this. Because… I’m determined to hit my goal of releasing my… Read more…

  • Who isn’t going gaga over AI?

    The world seems to be going gaga over AI. Even marketing “gurus” are all goo goo eyes. Just yesterday I read an AI-written email one of them held up as an “awesome” example. But what utter boring trash. Just blah… Read more…

  • Earth shattering

    This morning I woke up to the thought: “I forgot to send my email last night!” I’ve sent around 220 daily emails. I think just one in the early days had a slightly-after-midnight “glitch” in my sending pattern. In other… Read more…

  • YYZ

    I’ve been extending my music appreciation horizons lately. That is… when I’m not up to my eyeballs writing emails. Or other copy bits and pieces for clients. Today in YouTube land… I watched a video looking at one of the… Read more…

  • Big, hairy, scary…

    A couple of weeks back a friend shared a quote he really likes. It goes like this: “Commit to consistency, not perfection. You’ll get further by taking messy action than no action at all.” And I’m like… YES!! Because that… Read more…