• “I read yours and Ben Settle’s and they keep me going”

    Thursday this past week marked my 150th daily email in a row. Some called me mad. Others said: “He’s a dreamer.” And I nodded my agreement. But then some early-adopters spoke up. They said things about my daily emails like:… Read more…

  • My wife is pulchritudinous

    I walked up to my wife last night as she innocently read her book… And announced: “You are SO pulchritudinous!” Her look said: “Huh?” I guess my charm knocked her down. And she was just dizzy with love. She regained… Read more…

  • Can I ask you a question?

    Hi {{Contact.FirstName}} This may be a bit odd to ask… seeing this is not the usual type of email I send. You may already know I have an open invitation to send me your freelancing questions. And I love answering… Read more…

  • A tip to help avoid the spam folder

    “Life’s too short to waste a moment worrying about email deliverability.” I remember a simpler time. When you could click “Send”. And and email would land squarely in the inbox of the person you sent it to. But when spam… Read more…

  • Clickbaiting Clients

    Back in September, Fox News published an article that caught my eye. The title was: “Mark Wahlberg doesn’t think he’ll ‘be acting that much longer’” I took the hook… as they sat back to reel me in. I was an… Read more…

  • How to give your clients a religious experience

    A few years back, English TV presenter Alex Riley fronted a documentary called: “Secrets of the Superbrands”. It was fascinating when they put a keen Apple user into an MRI scanner and imaged his brain. Man did it light up… Read more…

  • What progress looks like

    As I write… I’m listening to DISCIPLE by The Warning. I’m a latecomer to this band… so am busy playing catch-up. But… “wow!”… loving their music. I’ll grant that they’re perhaps not everyone’s cup of tea… But I love their… Read more…

  • Doing it again ain’t so much fun

    I had an enjoyable work session in the outdoors yesterday. Got to walk around our local parks and visit the deer and ducks… All while making the most of modern technology. Specifically: AI transcription. It’s pretty cool: I can just… Read more…

  • Better than duct tape

    Like most of the human race… Or at least avid Mythbusters fans… I love me some duct tape. But lately another beauty has been stealing my heart. You see… I’ve fallen in love with PVC tape! Now, duct tape is… Read more…

  • Open rate, shmopen rate…

    I guess I should do what every good email marketer does… And spend hours and hours poring over metrics for my email list. Right? 🤣 Not a chance! I’ve got far better things to do with my time. But I… Read more…