• Even big players need your help

    A couple of days ago I wanted to do a simple thing. You just know this is gonna be a story about how it wasn’t simple at all, right? So… I simply wanted to export a list of emails from… Read more…

  • Marie Kondo’s $38 billion nightmare

    Back in 2020 there was an article from The Gazette with an INSANE stat: There’s an estimated 6.5 square feet of self-storage for every person in America! WWW-OW! Also: $38 billion is spent every year at something like 45,000 storage… Read more…

  • A day in the room of a million books

    Today I worked from my bedroom. No… not in bed in my jammies. We have a couple of nice old chairs near our giant bookshelf with a million books on it. It kinda feels like I’m sitting in a library… Read more…

  • Bravissimo

    So I opened my Gmail account to find this subject line: “Welcome to Bravissimo, come on in!” I’m like “Huh?… what’s this? I don’t remember signing up.” But the Italian-sounding word made me second-guess myself. You see: I’d signed up… Read more…

  • Every client needs you to do this

    “We have two ears and one mouth so we can listen twice as much as we speak.” Epicetus usually gets credit for this saying. He was a Greek Stoic philosopher. Alive in the first century AD. Sometimes the pre-Socratic philosopher… Read more…

  • “I read yours and Ben Settle’s and they keep me going”

    Thursday this past week marked my 150th daily email in a row. Some called me mad. Others said: “He’s a dreamer.” And I nodded my agreement. But then some early-adopters spoke up. They said things about my daily emails like:… Read more…

  • My wife is pulchritudinous

    I walked up to my wife last night as she innocently read her book… And announced: “You are SO pulchritudinous!” Her look said: “Huh?” I guess my charm knocked her down. And she was just dizzy with love. She regained… Read more…

  • Can I ask you a question?

    Hi {{Contact.FirstName}} This may be a bit odd to ask… seeing this is not the usual type of email I send. You may already know I have an open invitation to send me your freelancing questions. And I love answering… Read more…

  • A tip to help avoid the spam folder

    “Life’s too short to waste a moment worrying about email deliverability.” I remember a simpler time. When you could click “Send”. And and email would land squarely in the inbox of the person you sent it to. But when spam… Read more…

  • Clickbaiting Clients

    Back in September, Fox News published an article that caught my eye. The title was: “Mark Wahlberg doesn’t think he’ll ‘be acting that much longer’” I took the hook… as they sat back to reel me in. I was an… Read more…