The stereotype of a sleazy car salesman is etched on our society’s conscience.
And business owners tie themselves up in knots to avoid that perception.
I’ve heard SO many people talking in Facebook groups about not wanting their subscribers to feel like they’re being sold to.
Which can even go as far as barely sharing about their products at all. Because they’re so afraid of what other people might think.
I get a bit heated about this. Because for all the talk about wanting to serve customers…
If we don’t show up when we have products that can help them, then we’re not serving them.
What would we think of doctor, who can prescribe the cure to a terminal disease, but refuses?
To provide a solution to a problem, in the form of a product we sell (our own, or as an affiliate), is to help our customers. We’re helping them discover there’s no need to suffer any longer.
Then it’s up to them to choose to buy. Even making sacrifices if they want to experience the transformation your product offers.
Or they can choose not to buy. And that’s OK.
It’s disappointing when business owners miss out on serving their customers. Because they’re too scared of speaking about their products in their emails. And afraid of selling them to subscribers who need their help.
It’s why I sell in just about every email.
And I encourage you too as well!