Part 8: Doing your work CAN be fun!
There’s a few ways you can approach writing daily email.
But the pattern I follow, and teach others, is the 3Es…
Entertain, Educate, and Elevate.
Entertaining is about starting the email by writing engaging copy that connects with your audience.
It’s not all about jokes and being funny. Even documentaries can be entertaining!
But there’s much merit in treating your daily email like a sitcom episode. Or a talk radio show segment.
Educating is giving a tip or industry-related info, that aligns with your audience’s interests.
Elevating is connecting the education aspect with your insight. Or sharing some little known tactic. Or even sharing how your product can help them get a certain outcome.
It’s about “elevating” their thinking, their awareness, their ability.
I write to an audience who wants to hear the things I like to write about. (And if they don’t, that’s why “unsubscribe” links were invented!)
When I start with some entertainment, it just gets my email writing off on the right foot…
Because it’s also entertaining for me to write.
And I get to enjoy the fun stuff that I sometimes edit out… and never publish.
Or I might shuffle something off to another email. So I get to enjoy it again in a writing session another day.
Writing daily email this way makes it a fun experience for me.
Plus, because I’m not stuck in cubicle-hell…
The act of daily email writing can be done just about anywhere.
I can sit in a café and sip a long black while I type.
But I can also walk around the local park and chat with the deer and ducks… while voice-transcribing my email with my phone.
Just another way writing daily email makes my work fun!
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EmailForTheWin.com
Chris Milham