Part 9: Mistakes Don’t Really Matter
When you put all your eggs in a weekly email newsletter basket it can magnify the stress levels. Because your hopes for that week are riding on it.
When you get an … ahh … egg a day instead (not sure if I pushed that saying too far 🤔) …
Apart from making life a bit less stressful…
It means mistakes that happen along the way just kinda blend into the daily ebb and flow of email.
So don’t stand out like the proverbial giant zit on a teenager’s nose!
And provided things like email typos aren’t because of general sloppiness… and it’s obvious some effort at least was made to make them easy to read…
Then it doesn’t mater if there’s one ur two mistakes here or there.
Just shows you’re human.
If there’s a broken link. Or a “classic Chris”… like sending the same email twice in a row because there was a brain-fade situation going on…
It’s OK.
The sky won’t fall.
The Earth won’t stop spinning.
And your subscribers probably won’t get all huffy and slam the “unsubscribe” link.
Of course, if they do, it’s OK. There’s plenty more people to build relationships with on your email list. And who might be better aligned with what you’re on about.
You know… the rather ironic thing with this Part 9 I’m writing now is that I hadn’t “clicked” that I’d already written about relationships for this series…
So had gone and written a whole new piece about it. And had scheduled the email for it.
This would have been a big mistake had I not caught it 1 hour before it was due to send.
But the thing is… if I HAD made this mistake, it’s really no big deal. Even if it feels like it to me.
Because probably no one will notice. And if they do, it’s kind of reinforcing the most important one of the 12 things I’m writing about. (Relationships are everything.)
(As it happens, I’m quickly putting this piece about mistakes together as a replacement.)
When mistakes happen it’s no problem to just fess up and say, “I messed up.” And then do what’s needed to make it right.
Send the correct link. Apologize for the innacuracy. Write another email for your 12-part series, to make up for the double-up.
Mistakes don’t really matter.
And daily email makes them so much easier to navigate when they do crop up.
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EmailForTheWin.com
Chris Milham