In Chongqing, China, there’s something you could classify as a wonder of the modern world.
For there lies the mighty Porcelain Palace.
Spanning more than 32,000 sq ft (3,000 square meters).
With its façade that draws inspiration from ancient Egypt.
It’s claim to fame?
It’s the largest toilet complex in the world!
Boasting… err… that is…
If you want to boast about places where you poop…
More than 1,000 toilets and urinals!
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It might even get a look in for a Guinness World Record.
But sometimes things like this are built just because they can be.
Or because someone wants to have a shiny plaque out front. With their name etched in CAPS.
Can’t say I’d be standing in line for that.
Or busting to have it as my claim-to-fame.
But a government official somewhere is no doubt feeling a sense of pride…
Knowing they did good pee-pee built a place that offers a welcome relief for others.
I do wonder if they ever fill it to capacity? (With people I mean!)
Is there actually a demand for it?
I know one trap I fell into was building stuff before people were asking for it.
And I discovered…
It’s just another form of procrastination.
At the time, it feels like you’re doing the right thing. Being busy at work, and all.
But it really is a stupid move.
Particularly if you need to start marking an income soon.
Less so, perhaps, if you have a big stash of cash. And are happy frittering that away.
The smarter way is simply…
Looking for what people want… and giving it to them.
Serve them first.
Help them achieve their dreams.
Then benefit from the side-effects of money flowing your way.
Building an email list is an excellent way to do this.
Because you can attract people who care about what you care about.
And you can be paid to help solve their problems.
Now that I’ve built some of my own “Porcelain Palace” …
Like my overengineered help desk system…
I don’t need to tear it down. It’ll keep until I need it.
But I CAN advise you… from raw experience… and assuming you’re willing to hear it…
DON’T do some of my dumb stuff!
Of course… you’re most welcome to invent your own dumb stuff to do.
But I’m sure you’ll want to keep your business lean, mean, and focused.
Avoiding manual work when you can.
So you can focus on the most important stuff.
Like Agent Smith from The Matrix film says…
“Never send a human to do a machine’s job.”
I appreciate getting the machines in my life to do the things they’re good at.
Like helping me build my email list.
Ready to build yours? Go here…
EmailForTheWin.com
Chris Milham