Open your email with a story they said.
Entertain them they said.
Make it worth reading they said.
YEAH, RIGHT!
I’m prone to start emails with inane rambling…
And can’t write a story to save myself…
But…
Could today’s special selection of words, burbled from the start of this email, be hiding a special technique or two?
Could there in fact be some method behind Chris’s convoluted madness?
Maybe there’s someone out there who’s bursting at the seams to know?
Or not.
Well… I’m gonna tell you… whether you want me to or not.
But…
It’s coming in tomorrow’s installment of…
Chris’s “He-Deserves-Keel-Hauling-Because-He’s-THAT-Annoying Daily Email Newsletter”
Bye!
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“Am I REALLY going to do that?”
“Is annoying-as-hell going to be my M.O. from here on in? (Maybe it is already?)”
For answers to deep questions like this… I look down at the face-changing Chewbacca in front of me.
Always looking so calm and patient. (I’m not sure I’d be… if my feet were glued to an ugly, plastic base like that.)
He’s an especially attentive listener.
Today his empathy shines.
While grinning his toofy grin… he doesn’t even need to utter a word. (He’s really THAT good!)
“I guess you’re right, Chewie… they might not be so impressed if I don’t give them something to chew over today.”
I don’t need to see an approving nod. Or a whisper of “yes.”
The dairy-milk-chocolate colored, wide-eyed grin says enough.
“It’s a ‘Yes’ then? Cool.”
Righto…
Something… something… where will I find SOMETHING to share with them today?
Dum, dum, dee-dum…
Ahh! Well…
I’ve got this new daily email checklist here that everyone who signs up to my list now gets. I guess I could share something from that?
Chewie stares on in approval.
Ok, here it is…
If you’re writing daily email (or non-daily email for that matter). Or thinking about it. This is the first item from the quickfire “Cheat Sheet” section.
It’s about choosing an opening idea for your email.
(Now… there’s a TON of things I could say about this stuff. But had to keep it rather brief for this free report.)
Taking on board these four points can contribute to some rather useful money skills.
Here it is…
Choose opening idea
- Ideally the day before. So you can start writing straight away. And avoid any “writer’s block.”
- Think about the audience you’re writing to. It can help to ask, “Would a younger version of me want to read this?”
- Many options, including… personal story, historical story, current event, industry news, make a comparison, rant, advice to younger self, taking on a “villain.”
- Ask: “Is it going to be entertaining for my audience?” This doesn’t mean “funny.” But is it engaging? Remember, even documentaries are entertaining for the target audience!
I wonder how I did with the opening of today’s email? 🤔
Glancing down at my desk…
Chewie’s grinning away.
That’s a definite thumbs up then. 😉
If you’re interested in digging a little deeper into the wonders of daily email… and building your own email list?
Go here…
EmailForTheWin.com
Chris Milham