He has lovers and haters.
People can think what they will about him.
It won’t take away the business-growth wisdom he learned from the trenches.
Stuff he now shares freely. For anyone with a mind to learn…
And a willingness to get stuck in and “spin gold” from their focused effort.
I’m talking about Alex Hormozi.
In a post I once read, he shared about how not to stay poor. And one of his key points is…
“Start something new today and keep at it, until you are good. Do it so long that it would be unreasonable for you to be bad.”
I have to agree.
It’s been my experience too.
I started my email list with about 7 subscribers. And pretty much no clue what I was going to write.
Fast forward to today.
I’ve got a million ideas waiting in the wings. And can write emails at light speed (compared to before). To a vastly bigger audience.
All it took was that simple Hormozi wisdom of sticking at it.
Every day I wrote my email. Then again the next day. And the next.
Same thing applied with my email subject lines.
I was quite hit and miss. And didn’t really have a strategy with them.
So in the first weeks and months you’d get bland ones like:
“Worth reading”
“Finding time”
“Don’t be boring” (ironic!)
But now I sit back, relax and let them bubble up from the email content.
To give more engaging options like…
“Lobbing GIF grenades”
“What Einstein never said”
“7 Habits of Highly Effective Email Marketers”
Now, a “good” subject line is always in the eye of the beholder.
But there’s things you can do to tip the balance.
I wrote down my strategy for this in a guide called, “How to Write Your Own Must-Open Email Subject Lines.”
It goes into my CAP Method. With plenty of examples. Including full emails and how I got my subject lines from them. Gives some options for various types you might choose depending on circumstances. And, for a bit of fun, there’s some “test yourself” quizzes.
I’ve now bundled this up with my 5 other email marketing guides.
So if you want all 6 email marketing guides — including the subject line guide — for a great bundle price, simply go here and fill in the form.