How not to have a screwball offer
“It doesn’t matter what the offer is, if you’re trying to sell something that somebody doesn’t want!” Never a truer word said. This came straight from the lips of direct response copywriting legend, Gary Halbert, at a Direct Mail Bootcamp… Read more…
I done did it good and proper like
My aim is to start regular posting on LinkedIn. Although… I’ve been planning that for months. And all the self-doubt gremlins have been poking and prodding me to back down. But the head-trash just got taken out today. When I… Read more…
The top 3 reasons why I write my emails
A subscriber asked… “I enjoyed your email today. It got me thinking, did I miss the part as to why you write your emails? What you get in return?” Well, just 2 weeks ago I would have given my answer… Read more…
What’s a flame-throwing mouse got to do with it?
5-year-old me used to sit on my parent’s living room floor with a joystick in hand… spending hours trying to beat the Pop Flamer game on our Sega SC3000 home computer. Those were the days when Sega made a home… Read more…
Now I’m a YouTube influencer
I just put on my big boy pants… and set the remainder of my private YouTube videos to “public.” Some of these “new” ones are just tutorials. That have close-to-zero production values. They just crack right to the topic. And… Read more…
When cold email guys get it so, so wrong…
It came from a personal Gmail account. So got past the spam filter and into my inbox. š The guy has probably just begun sending them. So not enough time for people to slam the spam button. Or they’re going… Read more…
The one thing that makes your copy stronger
In their book, Great Leads, Michael Masterson and John Forde talk about the “Rule of One.” Also called “The Big Idea,” by advertising legend, David Ogilvy. Meaning… The best results come from writing that presents a single idea Now… I know… Read more…
Taylor Swift isn’t a singerā¦ she’s a content creator
The New York Times started a firestorm in its May 2024 article… By raising the question: Is Taylor Swift bigger than the Beatles? I have my own thoughts on this… and who I’d prefer to listen to any day. But… Read more…
Will the daily email masters approve of today’s opening?
Open your email with a story they said. Entertain them they said. Make it worth reading they said. YEAH, RIGHT! I’m prone to start emails with inane rambling… And can’t write a story to save myself… But… Could today’s special… Read more…
Am I about to fail?
We’ve arrived at the last day of May. I planned this month to produce a short course. And, unless I quickly record a video in the next couple of hours… Slap a price tag on it… And announce “My AWESOME… Read more…
