• mowing up a storm

    Just been out for a long walk. And — phew! — was it hot 🥵 Arrived home to find Vicki just about to mow our jungle-like front lawn. “Let me manicure that for you m’lady,” gallantly saith I. “Thank you,… Read more…

  • precision mobile phone destruction

    My chances of being a professional photographer were destroyed today. “They were destroyed already because you take crappy photos,” said a certain inner voice, entering from stage right. All-right. All-right. That’ll do. Gawsh! … I’ve got enough doubts and insecurities… Read more…

  • I wonder if you’ll open my email if the subject has “self-flagellation” in it? 🤔

    Full of bravado… I entered an ad-writing competition in January. “Of course I will win!” Rather proud of my entry I was. Today I was looking for something related to the topic… and stumbled across the file. Do I open… Read more…

  • Lexeme Blunders

    Words matter. Punctuation matters too. One of my wife’s favorite books is: “Eats, Shoots & Leaves”. Subtitle: “The Zero Tolerance Approach to Punctuation”. You see why the comma in the title matters, right? Pandas are normally fairly docile creatures. That… Read more…

  • Do we need fear our moralizing AI overlords?

    I haven’t bugged ChatGPT much lately. But a quick jab in the ribs has him jumping to attention. Today’s prompt: “What is the number one way ChatGPT can ruin a copywriter’s career?” (I won’t share everthing he writes — too… Read more…

  • Did I dodge a bullet?

    It’s Sunday… and things are moving a little slower around here. Plus it’s mailbag time. So here’s an answer I gave in a Facebook copywriting group I’m a member of. A couple of days ago someone there asked about Fiverr.… Read more…

  • Hamsters, Chris? WTF?

    Two days ago I wrote my email strictly to a 30-minute timer. I used AI transcription to get the email content out of my head and onto the page. Then yesterday I started with just a blank page. And blatted… Read more…

  • More “meta”…

    After yesterday’s email about writing using AI transcription. And taking 30 minutes to do it… I looked at the result and said to myself “that took 30 minutes?” It just looks too short an email to take that long. But… Read more…

  • Writing at the speed of thought

    Today I wanted to share with you how to start and finish an email in half an hour. First step is put on the egg timer. I’ve just set mine for 30 minutes. And I’m already speaking into the transcription… Read more…

  • Hops, skips and jumps

    Today, I attended an Upwork masterclass led by a fellow member of a copywriting group I belong to. It was so interesting hearing about her journey from software engineering into copywriting. Now she was leading her mastermind call today. And… Read more…