Some days we might feel we’re not making any progress. And our brains pile on with the taunts. It’s times like this, testimonials come in handy. And it’s why, if you have to nail me down to a few rules… Read more…

Every time I pick up a pen to write I see the bite scar on my hand. Self-inflicted. (Not by my teeth!) But certainly by my lack of experience. We live on a larger section than most in our neighborhood.… Read more…

Some people are natural contrarians — wired to go against the flow. I’m a bit that way. I don’t know why. One of the earlier contrarian moments I remember was in middle school. I was normally a pretty quiet kid.… Read more…

Yeah… yeah… wipe that smirk off your face! I bet most of you wouldn’t have noticed at all. Although, our highly esteemed newcomers to this list might have. So you want the story, huh? Well… I messed up my welcome… Read more…

I came across this in the “State of Email 2023” report from Mailmodo: “Back in the 1970s and 80s when email marketing became popular, spam filters used to look out for several spammy words to understand which emails were spam… Read more…

*GULP* *Aaah* Just swigging back some coffee. Yeah… back on the caffeine. Haven’t got the jitters quite yet… so might be OK for now. I’m drinking from my favorite mug. My daughter gave it to me last year for my… Read more…

First it was copywriting. Then white paper writing. Then site content audits. Then Web3 writing. Then some other stuff before landing on email. That was me finding my way amongst this new and strange world of marketing and copywriting. I… Read more…

I’ll let you in on a secret… I write a daily email to get in my “write every day” reps. It’s not the only reason. But it’s a big one. It’s one of those 7… or is it 10? …… Read more…

The Dannevirke Brass Band is here warming up. And I’m busy writing an email while there’s a lull before the performance begins. Tonight it’s a community carol singing event. Yep… it’s that time of year. This is the first stop… Read more…