Smashing limitations with AI
In the circles I run in — copywriting and marketing — AI gets plenty of attention for being able to do things like research. And for writing various types of copy and content. But I’ve found it useful for another… Read more…
All roads lead to…
Another week has just about bitten the dust. One that’s been full of Thanksgiving goodness… and also Black Friday sales madness. Thank goodness we’re now in the eye of the storm before Cyber Monday hits. So while I’m having a… Read more…
When the door’s already open…
So I’m lying down for a bit of a breather. And thanking the rev.com app for being so awesome that I can speak my draft email today. It’s 8:30PM and I’m still plugging away at finishing the jolly Black Friday… Read more…
🦃 time
Happy Thanksgiving! I hope you’ve enjoyed a wonderful day. Perhaps spending it with family, friends, and loved ones. It’s an opportunity to be thankful for the good things in our lives that we enjoy and appreciate. In my neck of… Read more…
Reports of my death have been greatly exaggerated
The other day I woke to a Google Alert that I wasn’t expecting. Oh no! They haven’t! I’ve heard of cancel culture… but this is getting ridiculous. As the conflicting thoughts poured in about what this meant… Is this some… Read more…
Watching concrete dry
It’s actually quite fascinating… Today I noticed a contractor fixing the edge of a carpark driveway. So while he worked hard I pulled out the popcorn… knowing this would be a great show. And might just have something good to… Read more…
Decision moments
“Sir, can we see what happens when we put sodium in acid?” “Well… have you checked that your parents have paid your life insurance premiums?” I joked back. We were busy having some end-of-term fun. With 25 students crowding around… Read more…
Read this book
Yesterday I reread Steven Pressfield’s, The War of Art. It’s not a long book, so it didn’t take much time to get through. But oh my gosh! … do I wish I reread it sooner. Despite it being full of… Read more…
Why you should never turn the heat off
In a September mailbag episode, I mentioned about a cold email writing contract I’d applied for through Upwork. I said there was a bit more to say. So we’ll finish it up today… A quick recap: Although my prospect loved… Read more…
Rise of the machines?
There’s a lot of fear out there about AI taking the jobs of copywriters, designers and other freelancers. And fair enough. With commodity services… AI is chomping hard at some heels. But I’m seeing what looks like people stoking the… Read more…
