• The writing on my cup isn’t suitable for an email subject line

    *GULP* *Aaah* Just swigging back some coffee. Yeah… back on the caffeine. Haven’t got the jitters quite yet… so might be OK for now. I’m drinking from my favorite mug. My daughter gave it to me last year for my… Read more…

  • S.O.S.

    First it was copywriting. Then white paper writing. Then site content audits. Then Web3 writing. Then some other stuff before landing on email. That was me finding my way amongst this new and strange world of marketing and copywriting. I… Read more…

  • An important question for you at the end…

    I’ll let you in on a secret… I write a daily email to get in my “write every day” reps. It’s not the only reason. But it’s a big one. It’s one of those 7… or is it 10? …… Read more…

  • Hourly pricing sucks

    Why is the default game-mode for freelancing always: charge by the hour? Or is it just me that picks up on that? It’s gotta be one of the worst things around for freelancers. It messes with their money, their mind,… Read more…

  • A couple of buttons will do

    The Dannevirke Brass Band is here warming up. And I’m busy writing an email while there’s a lull before the performance begins. Tonight it’s a community carol singing event. Yep… it’s that time of year. This is the first stop… Read more…

  • Wibbly wobbly

    Sometimes the littlest of things can throw us out of kilter. Take yesterday… we arrived at our motel in Wellington (that’s our capital city). We knew it was a 3-star place. So it wouldn’t be the flashest accommodation. Or have… Read more…

  • Portfolio pizzazz!

    It’s been a great “pep up” time this week… joining in with Alex Cattoni’s “Posse Week”. Great to have some of my freelancing friends there too. Although I’m not too ecstatic about missing the live sessions today. But it’s for… Read more…

  • Reforming control-freaks

    “Business is the ultimate sport. In business, as in sport, the one thing you can control is effort.” Ponder that and… have a great day! Bye! .. .. .. .. .. .. .. .. What? … You’re still here? Like… Read more…

  • A little can go a long way…

    Today I was struck… THWACK!! Obviousness was busy playing its game of “chicken” with me again. And… once again I was too slow. No, it wasn’t some deep insight into working with clients. Or how to better live the freelancing… Read more…

  • Don’t be boring

    If ever there was a day I didn’t want to write a daily email… today’s been it. It’s not you lovely people. It’s not because I want to just chuck in the last 100 days because my imposter syndrome raised… Read more…