Category: Uncategorized

After two hours of thinking I was pushing my freelancing business further forwards… A giant stop sign plants itself smack bang in my tracks. 🛑 And that’s that. You see… this morning I was updating my Upwork profile. And that was all fine. Then I got it into my head that I should go and…

Yesterday I mentioned about the opportunities that Black Friday/Cyber Monday (BFCM) offers for you and your clients. Today I have something to say about BFCM strategy. Now, I use Klaviyo for email marketing for my ecommerce clients. It has reasonably nice integration with Shopify. And it’s a trusted brand. So people are OK with using…

We’re racing hell for leather towards the biggest sale time of the year. It’s still 2 1/2 months away and already I’m having to get my brain geared up for it. I’m talking about: Black Friday/Cyber Monday (BFCM). It starts straight after Thanksgiving. For better or worse. A lot of people certainly give thanks about…

I’m planning on writing a LOT of articles. So my ideal is to pretty much write them using the Markdown format. Meaning I can focus on the writing and practically forget about the formatting. Then I’ll publish them on my website as quickly as possible. But, I hit a snag… (sigh!) Systeme wasn’t playing ball…

My first client call is permanently etched onto my brain. Not so much because of the call itself. But the anxiety and overwhelm associated with the lead up to it. I remember that mile-long checklist I had: • List of questions to ask — check! • Time zones are right — check. • Know what…

I’m having one of those days where I’m struggling for the answer to: What can I possibly write that will be worth my subscribers taking the time to read? Because that’s a question that’s ultra-important to me. I’m taking a leaf out of internet marketing great-grandfather Ken McCarthy’s book here. He’s pretty much: don’t send…

Dave Plummer isn’t a household name (but should be!). But to many in the computing world: he’s it. A geek’s geek. Landing his career with Microsoft in the early 90’s. And having key involvement in the development of Windows NT. Which evolved over 27 years through XP, Vista (blerk!), 7, 10, and 11. Hosting his…

In the closest “big city” to me (it’s not really that big — population 95,000)… There’s what I call “phantom crossings” that pop up regularly along the central roads. They’re not an official zebra crossing, where we’re legally expected to wait for pedestrians to cross over. But a lot of motorists decide to stop there…

I breezed into the kitchen and made a passing comment to Vicki about the electric mixer that was sitting on our kitchen bench. It’s one of those tiny NutriBullet beasts that spins like 1000 ninjas in a hurricane. And makes the “perfect” smoothie… so they say. She mentioned that one of the kids was having…

Just a quick 🙌 today. Gotta celebrate the small wins right? After all, they’re steps on the path of success toward the bigger goals. So today I’m celebrating one week of sending daily emails. Now I know perspective is everything here. From your end of things… You’ve received… perhaps read… and no doubt decided whether…