What is low-friction content creation?
Low friction in business is about doing the repetitive things quickly so you can focus on the things that only you can do. Or what makes your business unique. Clicking through a series of screens to load your emails doesn’t… Read more…
Why does low friction matter in your business?
I dunno, but it feels like us humans like overcomplicating things. Me included. I mean… I’m the master. Me being the guy who built-out his own helpdesk system… when I could have dealt with things via simple emails. Hey… I’m… Read more…
Netflix’s UX writers need a good clip around the ears!
I’ve been watching my way through the TV series Monk. It’s some light amusement. About a former police officer who helps solve murder cases. But he has near-crippling phobias and obsessive compulsive things going on. Makes me feel better about… Read more…
Lest we forget
As I write this e-mail, I’m sitting outside in one of our local parks. Just enjoying the the day. The trees and flowers. And the warmth of the sun on my face. And smiling as families walk by. Kids scootering… Read more…
Today’s different kind of email
Today’s email is a little different. (Heck! They’re all a little “different.”) I thought I’d report on things I noted down today while I was trying to do ONE thing… That ONE thing was to settle on the topic for… Read more…
This gave a 30% increased response
A fellow copywriter wrote about a promotion they were involved in where… A single word change in a headline gave a 30% increased response rate! Thing was… they had simply changed ONE word. The word “repair” was changed to “fix.”… Read more…
Candidates for automation
Marketing automation is powerful. And can save a heap of time and money. Even for small, one-person businesses. If you’ve not come across the term… “marketing automation” means anything that… well… automates… err… marketing. Gee… explained that well. Didn’t I?… Read more…
Helping freelance copywriters not get their legs wedged on tables
When my oldest daughter was about eight months old she was starting to lift herself up on her hands and trying to crawl. We were typical proud parents, encouraging her to come to us. But try as she might she… Read more…
A thorny issue
Yeah, the dad in me couldn’t resist the email subject line. You’ll see why. So… the sun’s just starting to go down behind the mountain range. And I’m out here in my garden making the most of the last fleeting… Read more…
I have a bone to pick with George Lucas
What the heck was going through George Lucas’s brain when he tinkered with the original ending to Star Wars – Return of The Jedi? In a ludicrous move, enraging fans everywhere, he swapped out the original Anakin Skywalker force ghost.… Read more…
