This gave a 30% increased response
A fellow copywriter wrote about a promotion they were involved in where… A single word change in a headline gave a 30% increased response rate! Thing was… they had simply changed ONE word. The word “repair” was changed to “fix.”… Read more…
Candidates for automation
Marketing automation is powerful. And can save a heap of time and money. Even for small, one-person businesses. If you’ve not come across the term… “marketing automation” means anything that… well… automates… err… marketing. Gee… explained that well. Didn’t I?… Read more…
Helping freelance copywriters not get their legs wedged on tables
When my oldest daughter was about eight months old she was starting to lift herself up on her hands and trying to crawl. We were typical proud parents, encouraging her to come to us. But try as she might she… Read more…
A thorny issue
Yeah, the dad in me couldn’t resist the email subject line. You’ll see why. So… the sun’s just starting to go down behind the mountain range. And I’m out here in my garden making the most of the last fleeting… Read more…
I have a bone to pick with George Lucas
What the heck was going through George Lucas’s brain when he tinkered with the original ending to Star Wars – Return of The Jedi? In a ludicrous move, enraging fans everywhere, he swapped out the original Anakin Skywalker force ghost.… Read more…
I really can’t emphasize the importance of this enough
I can’t overstate the value of building a network as a freelancer. Or any business owner for that matter. The moment you decide to freelance… and particularly if you’re not remaining in the industry where you may have worked a… Read more…
Want to know the best clients to pitch to?
If you’re doin’ the freelancer hustle… And looking for your next gig… You might find yourself scrounging around on a prospective client’s website. Gleaning what you can about them and what they do. Looking for potential opportunities you could pitch… Read more…
Car dramas
It’s a wonder insurance companies still give us the time of day. But, I guess eye-watering monthly payments have a certain way of keeping their attention. The thing is… This year, it’s been one car drama after another. So, the… Read more…
高速道路
No… today’s email didn’t get mangled. The subject line is a little Japanese Kanji. And it’s here to help me tell you this little story… At least once a year when we’re talking about driving on the motorway (translation: freeway)…… Read more…
My purpose
Been looking at my from my business plan again… I help freelancers move forwards faster with the setup and sustainable growth of their businesses. Still hold? yes I emphasise speed… speed not always good,… but i have it there because… Read more…
