• What happens if…

    What happens if I handcuff the perfectionist in me? What happens if I turn the dial on my kitchen egg timer to 20-minutes. What happens if I tell myself, “Chris, you have that much time to write your email today?”… Read more…

  • Words of wisdom for my five-year-old self

    I was glancing through some writing prompts the other day. And one that stood out was… “What would you say to your five-year-old self?” Hmm 🤔 I think what I’d say comes from one experience in particular. You see… Five-year-old… Read more…

  • Making lemonade from low-attendance lemons

    Heh… just writing that subject line kinda makes it sound like I’m calling some people lemons! Well, I’m not. Honest! Although I CAN can stand accused of being a bit sloppy with my English. I was in fact talking about… Read more…

  • In case you have stalker tendencies…

    [Note: I couldn’t resist sending this email to you. It’s from my newly-minted email welcome sequence. And don’t miss the reminder below.] I mean… is he even real? Or just another AI bot that churns out “quality copy?” Well… I… Read more…

  • Not just a one-trick pony

    I LOOOOOOOVE email. Call me an email fanboy if you like. I don’t care! And that means I’m going to be… errr… emailing… A LOT! Now I’m telling you things you already know. BUT what you might NOT know is…… Read more…

  • One surefire way I find clarity

    I’ve been lacking clarity lately. With so many potential next steps for many aspects of my business… I’m bamboozling myself with options. And the old perfectionist in me keeps rising up to say, “Don’t bother unless it’s going to be… Read more…

  • A simple strategy if you’re struggling to find clients

    It’s not easy if you’re wandering in the wasteland of your mind… wondering if anyone will ever hire you. And the tugs and pulls to be down on yourself can be strong. “I’m not good enough” “Why was it so… Read more…

  • What is low-friction content creation?

    Low friction in business is about doing the repetitive things quickly so you can focus on the things that only you can do. Or what makes your business unique. Clicking through a series of screens to load your emails doesn’t… Read more…

  • Why does low friction matter in your business?

    I dunno, but it feels like us humans like overcomplicating things. Me included. I mean… I’m the master. Me being the guy who built-out his own helpdesk system… when I could have dealt with things via simple emails. Hey… I’m… Read more…

  • Netflix’s UX writers need a good clip around the ears!

    I’ve been watching my way through the TV series Monk. It’s some light amusement. About a former police officer who helps solve murder cases. But he has near-crippling phobias and obsessive compulsive things going on. Makes me feel better about… Read more…