• Squirreling away like a… chipmunk?!

    Like a chipmunk, grinning with self-satisfaction for piling its burrow high with nuts and berries for the winter… That’s Chris with his email-idea vault. Now… many a burglar wouldn’t give it a second look. But I know the treasures hidden… Read more…

  • It’s really quite simple

    I was having a chat with a friend about marketing and stuff. She asks… “With email marketing or social media… can we say there are timeless principles there?” I didn’t have much to say about social media at the time.… Read more…

  • I couldn’t come up with a subject line that didn’t sound crass

    There’s a scene in the 1987 movie Teen Wolf Too, where the main charater, Todd Howard (played by Jason Bateman)… is sitting in his lecture. And doing his best to focus on the class. Meanwhile, the girls behind him giggle… Read more…

  • The benefits of using a little Windex on your opt-in page

    I see MANY email opt-in pages that say… TO GET MY AMAAAY-ZING FREEBIE WHATSIT… DROP YOUR EMAIL ADDRESS HERE But that’s it. 🤷‍♂️ Sometimes you’ll get a little extra, like… “We’ll keep your email safe.” (Damn hope so!) Or, “You’ll… Read more…

  • What? … me care about open rates?

    Let’s talk email open rates for a minute. In case you’re not aware… they’re pretty unreliable nowadays. There’s two main culprits for this… First. Images are often turned off. Or tracking is blocked in emails for “security reasons”. This means… Read more…

  • Showing up on my doorstep made him top of mind

    I was sitting at our kitchen table. Writing my email (of course!) When I heard some unusual noises… creak crrr-rreaak CRRRR-AAAAAAACKK!! … THHUUUUDDD! “Woah! What was THAT?” I bolted outside. Knowing something not-so-good had just happened. It didn’t take long… Read more…

  • The numbers prove daily email has the advantage

    It’s about time for a bit of number-crunching. Here goes… 😣 ker… Ker… KER-CHUNKK! 🤓 “Maths mode activated!” (And… yeah, we add the “s” to “math,” in my neck of the global woods.) First, I asked the tiny wizards that… Read more…

  • Part 12 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 12: If I Can Do It, Anyone Can! I started building my business around email because of a deeper desire to build financial freedom. To serve my customers well. And not be glued to a computer screen while doing… Read more…

  • Part 11 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 11: Know Why You Are Writing Them Daily email marketing offers rewards. In the form of income. And feeling good from knowing you’re making a real difference for the subscribers you’re serving. As you show up consistently in their… Read more…

  • Part 10 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 10: They’re YOUR “Best Practices” Everywhere I look in the email marketing universe there’s talk about “best practices.” Some of it I agree is good advice… Then there’s the other “best practices” advice… And there’s PLENTY more. A lot… Read more…