• Part 12 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 12: If I Can Do It, Anyone Can! I started building my business around email because of a deeper desire to build financial freedom. To serve my customers well. And not be glued to a computer screen while doing… Read more…

  • Part 11 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 11: Know Why You Are Writing Them Daily email marketing offers rewards. In the form of income. And feeling good from knowing you’re making a real difference for the subscribers you’re serving. As you show up consistently in their… Read more…

  • Part 10 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 10: They’re YOUR “Best Practices” Everywhere I look in the email marketing universe there’s talk about “best practices.” Some of it I agree is good advice… Then there’s the other “best practices” advice… And there’s PLENTY more. A lot… Read more…

  • Part 9 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 9: Mistakes Don’t Really Matter When you put all your eggs in a weekly email newsletter basket it can magnify the stress levels. Because your hopes for that week are riding on it. When you get an … ahh… Read more…

  • Part 8 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 8: Doing your work CAN be fun! There’s a few ways you can approach writing daily email. But the pattern I follow, and teach others, is the 3Es… Entertain, Educate, and Elevate. Entertaining is about starting the email by… Read more…

  • Part 7 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 7: Practice Makes Faster I’m not joking when I say… If I was under time-pressure today… I could write my daily email in 10-minutes flat. It wouldn’t be riddled with typos… wouldn’t be (entirely) incomprehensible… and would still be… Read more…

  • Part 6 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 6: Daily Email is a Confidence-Boosting Launchpad In my days as a beginning copywriter I got so discouraged when I saw all the good things that were going on for the marketing gurus I followed. Sure, I knew they… Read more…

  • Part 5 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 5: Low-Friction Matters When I started my first email list, my plan was to email twice a week. I knew (even back then) that once a week just wasn’t enough. It was soooo long between emails. Both for my… Read more…

  • Part 4 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 4: Daily Email Helps Build Strong Relationships Email lists can seem like they’re just one person talking from the stage to a stadium of fans. That IS part of it. And this one-to-many communication to people who have chosen… Read more…

  • Part 3 of… 12 Things I Learned From Sending Daily Email for 12 Months

    Part 3: You Can “Sell Without Selling” I’ve seen many freelancers and entrepreneurs with an almost pathological aversion to selling. They desire to avoid-at-all-costs coming across as “salesy.” Like the proverbial slick used car salesman. Reality is… When you’re in… Read more…