• Use Vaseline liberally

    Email ideas come from all sorts of places. Like for me with today’s email, which comes from chopping some content out of a product I’ve just about finished putting together. This content wasn’t quite aligned to work well in the… Read more…

  • When free costs your email marketing dearly

    Every year billions of insects are lured to their deaths. Attracted by sights, scents, and even the promise of a mate. Carnivorous plants make a living of being exceptional at this. The venus flytrap secrets nectar. And unsuspecting victims lap… Read more…

  • The scariest moment in email marketing

    I’m not much of a fiction book guy. I kinda read non-fiction. That’s my thing. And when I DO read fiction, you’ll find me doing crazy things like I’m doing at the moment. Which is: reading Robert Louis Stevenson’s, Treasure… Read more…

  • The bittersweet dichotomy of deadlines

    I noticed something today… as I was scurrying around frantically… like a squirrel gathering nuts for the winter… It’s that I seem to operate more efficiently… and with more focus… when I have a deadline approaching. In this case, it’s… Read more…

  • The dangers of hamster research

    I have a thing for hamsters. If you ask me where it came from, I couldn’t tell you. Naturally, I had a bit of hamster research to do yesterday. For a product of mine (of course!) In the process I… Read more…

  • Arachnophobia isn’t what cripples online businesses

    The five of us were now back in the same room after the kids’ overseas adventures. So we sat down to enjoy a meal together at the dining table. We were just about done when my middle child pipes up… Read more…

  • What I learned creating 5 products in 1 month

    The last week of September was in-flippen-sane! During the course of that week I banged out 3 products. Then I realised I needed a 4th one. So The weekend just past was a TAD busy as well! These 4 new… Read more…

  • She left us in her dust

    SMASH!! “Woo! Yeah!” “All down… again? Can you believe it?” Something very unsusual was taking place that night. It wasn’t the going bowling for my daughter’s birthday. Done that plenty of times. Or hauling a truckload of friends around. “Lucky”… Read more…

  • A simple trick for getting your emails read

    There’s a simple trick for getting your emails read. Some might even call it a secret because it’s so often forgotten. Often lost among the hubbub of other things going on. Especially if people are chasing after tactics for squeezing… Read more…

  • I’d NEVER call my business THAT!

    “I’d NEVER call my business THAT! It’s just NOT professional.” I think I say that to myself because I’m secretly jealous when I see a cool business name that someone else came up with. And then I look at the… Read more…