BULL!
Gary Halbert (copywriting genius) was generous with the pearls of wisdom he shared. He certainly taught about the words you could write for sales letters. But for me, his most valuable teaching was about human nature. It’s particularly insightful the… Read more…
Putting in the reps
As any bodybuilder will tell you… you don’t pack on muscle by sitting around on the couch munching Cheetos and watching Netflix. No. You’ve got to make the effort. You’ve got to put in the reps. But it’s not only… Read more…
Who said you could only type out emails?
If you speak out loud better than you type onto a page… Then why not take advantage of the way that works best for you? Grab your mobile phone. Install an AI transcription app. And get “writing” those emails. I… Read more…
Why it’s a good idea to treat your email list like your own child
NOT that you should be speaking down to people on your list. Or treating them like toddlers. That’s a surefire way to have people mash the “unsubscribe” link… HARD. Here’s the thing… To have a happy business… that’s built on… Read more…
Screeching demons from the depths of hell
Down the back of our section there’s a creek. And farmland beyond. In the dark of night… screeching demons from the depths of hell… otherwise known as possums… make their way along the waterway. To raid whatever juicy delights they… Read more…
Why was I paying for this when I already had it for free?
Long ago I stopped clinging to the edge of my seat to get the latest juicy info on feature updates for software. But today I feel a sense of regret for not doing this. The story goes… I had this… Read more…
Like crack for magpies
Back in 2021 I was struggling to find my path in this new and strange world of online business. First it was copywriting. Then white paper writing. Then site content audits. Then Web3 writing. And plenty of other stuff Before… Read more…
Maybe it’s time to quit?
Ever felt like quitting? Business looking like it’s going nowhere… and you’re wondering why you’re bothering at all? Oh my gosh… how NOT alone you are! I have those moments. Sometimes I think its all just too hard. Will I… Read more…
What treasure will fossicking in Chris’s dusty digital attic turn up?
“Hmm…. what’s this?” I say, holding up the artifact I discovered while fossicking through my digital attic. “Oh… it’s a book cover!” “Strange,” I say, “there’s no pages inside. And looks like there never were any.” As I shake the… Read more…
My forehead is sore from all the facepalming
This “email guy” has had more than his fair share of email stuff ups. Some left my cheeks with a rather scarlet afterglow. The first was because I made one “small” last minute change. On that occasion it stopped my… Read more…
