No one wants to be taken out with the trash
It’s a fairly typical thing in the email marketing world to clean your list regularly… and toss out the trash emails that aren’t wanted. It’s not a bad thing. For two reasons… 1) People sometimes stop using their email addresses.… Read more…
How to make your emails fall flat
Follow this rule if you want low email engagement… GUARANTEED! … Be boring. “Boringness” is, of course, in the eye of the beholder. Because a rant about housing prices is going to make many eyes roll… But can make someone… Read more…
On plucking up courage with clients…
A question came along on good ol’ social media… From someone starting out playing the client game. “How do I get up the courage to contact a business? What if they want something that I cannot do?” This, my dear… Read more…
When Substack will bite you on your posterior
Substack is one of a new breed of publishing platforms taking the world by storm. It makes publishing content… usually written… but audio and visual as well… a delightful experience. There’s so many built-in tools to make sharing on social…… Read more…
Long John Silver’s list-building wisdom
Consummate pirate, Long John Silver, casts a formidable presence over the pages of Robert Louis Stevenson’s book, Treasure Island. Not least when he starts knocking off the “loyal hands.” And young Jim Hawkins is freaking out after spying his dastardly… Read more…
I was asked if I thought it was rude…
The question sprung from Facebook with such vigor… I just had to give it the time of day. And a great question too! A good one to think about if you’re doing writing for clients. But you could apply this… Read more…
Today’s tanty
It’s “one of those days” when my brain is rolling around on the floor kicking and throwing a tantrum… “I don’t wanna! … Can’t make me! … Too tired! … Waaaah!” Just feeling like it’s time for a holiday. And… Read more…
I see yellow cars everywhere…
It started out with my kids stepping on the “FH” (fire hydrant) lids embedded in the sidewalk. To them it meant… “Free Hug.” So if you stood on one, you’d get a free hug from the person you were with.… Read more…
Everyone needs an “FU Fund”
Chance are you’ve heard the advice to keep a “FU Fund”… As in… “expletive you fund.” It’s a delightfully colloquial phrase used by freelancers and other business owners who work with clients. The idea is simply to keep a stash… Read more…
What’s with Friday 26th July?
What’s with Friday 26th July? It seems to be the date every scammy-looking “SEO Website” or “Build-an-app-for-you-cheap” business decided that Chris Milham was their number one prospect! Flippen heck!… Leave my inbox alone people!! Let me share a selection of… Read more…
