• Here’s why overusing personalization kinda sucks in emails…

    Hi NAME, It’s certainly true that personalization of emails can often help with engagement. You’ll notice I don’t use first names much to start my emails. But sometimes I might use your name in the body. With a NAME here… Read more…

  • Have words ever hit you where it hurts… like this?

    I was reading a Facebook post the other day… And this new copywriter was so positive about their goal to gain clients. So strongly believing in themselves that they could do it. This was despite them also sharing their experience…… Read more…

  • Daily email will put hair on your chest!

    Now… before anyone worries about actually increasing the hair follicle density on any part of their body… That was a METAPHOR! 😆 As in… It’s something good for you that will make you strong. Hmm 🤔 … Kinda killed the… Read more…

  • What’s with colorized book sorting?

    I think I first saw it with Rachel Pedersen (Queen of Social Media). On the bookshelf lurking in her background. A couple of days ago I saw it once again, while watching a video with Ann Handley (everyone’s favorite writer).… Read more…

  • Something awesome this way comes… especially if you’re wanting to build your email-writing confidence…

    I reckon this thing is awesome (sure, I’m somewhat biased)… because it’s something I’ve seen so many people wanting. And it would’ve been SO helpful for me when I was learning those email copywriting ropes. I want to let you… Read more…

  • Follow the clues…

    “Sir… where are we taking these?” “You’ll see…” My bucket-holder and I continued trudging along the path… While the rest of the 12 and 13 year old students in my class ambled along behind us. “Here we are!” “But sir…… Read more…

  • BerserkerMail sucks

    Yep… BerserkerMail, the email platform I use for daily email, sucks! Sure I’ve promoted it… Rave about it… And still use it every day. But it sucks! It sucks if you want a platform with the “latest features.” Because BerserkerMail… Read more…

  • 47% of all statistics are worthless 😆

    Seems the cool kids do their selling via email. In some research coming through email marketing software provider, Constant Contact… They discovered that 60% of people who bought something did so because of a marketing email. But turns out… only… Read more…

  • When a 1980s science fiction comedy movie gives a timeless business lesson

    Back to the Future is a Robert Zemeckis-directed masterpiece. In my humble opinion. It’s about Marty McFly accidentally going back in a time travelling car — a DeLorean — and landing in 1955. Shortly after arriving, his helpful instincts spring… Read more…

  • There’s no what?

    We arrived at the motel we’re staying at while out of town. And began settling in. Then one of my girls pipes up… “I found an ironing board. But where’s the iron? I’ve gotta iron my clothes before tomorrow!” Sure… Read more…