“Wowed” by a little ball of wax
Call me crazy (you won’t be alone)… But I was “wowed” by the little ball of wax on the tip of my new ballpoint pen. I never knew that was a thing. But it’s an AWESOME thing for a consumer… Read more…
More anxiety for email marketers in 2024
2024 has already been a year of anxiety for email marketing. What with the Gmail changes to enforce tighter checks for senders of bulk email. Now on the horizon, there’s Apple’s iOS 18 email client changes. From September, the email… Read more…
Defying Zuck…
The social media oligarchs want you comfortably trapped in their digital worlds. At least that’s my take on things. Cynical, maybe. But any savvy business owner knows the most dangerous number in business is… one. Pinning all your hopes and… Read more…
So old it just HAD to die!
I trashed a 123 year old book… with words that were printed three generations ago. Tossed out with the weekly trash. My voice inside was shouting… “SACRILEGE, CHRIS! … HOW COULD YOU?” That’s because… for years I’ve had my own… Read more…
こんにちは (Hello!)
My Japanese is abysmal these days. I only really remember how to say things like “hello”… “I can’t speak Japanese very well” … And… “You’re stupid!”… (Of course… that insult was forever etched into my mind as a 14-year old!)… Read more…
Yesterday it was Japanese. Today it’s…
I’ve dabbled in a number of languages over the years… And while I was doing extra dabble-time with French… I was listening to a lot of French pop music. All in aid of trying to give my abysmal language skills… Read more…
The electrical surge my backside needed
I could feel the surge of electricity as I read… Power like I’ve never felt before… Or… I probably pulled on my nylon jacket one too many times. ⚡ No matter, because… The royal zapping Steven Pressfield’s book, The War… Read more…
One question to ask every prospective client
When starting off with a client… NOT asking the right questions can can lead to mucho pain and suffering. The answers you get — and the decisions you make because of them— can mean the difference between a successful and… Read more…
An email marketing lesson taught by dysfunctional yeast and bacteria
I thought I was doing so well, because… while getting dinner ready on Sunday night… I thought I’d get a couple of other things ready for the week ahead. One was making bread with our bread maker. And my wife’s… Read more…
Images in emails make copywriters lazy
My email service provider doesn’t support images in emails. And guess what? … it’s one of the reasons I chose to use it. Wait! … What?!? … Why would you do that Chris? The answer’s simple… I care about what… Read more…
