• 47% of all statistics are worthless 😆

    Seems the cool kids do their selling via email. In some research coming through email marketing software provider, Constant Contact… They discovered that 60% of people who bought something did so because of a marketing email. But turns out… only… Read more…

  • When a 1980s science fiction comedy movie gives a timeless business lesson

    Back to the Future is a Robert Zemeckis-directed masterpiece. In my humble opinion. It’s about Marty McFly accidentally going back in a time travelling car — a DeLorean — and landing in 1955. Shortly after arriving, his helpful instincts spring… Read more…

  • There’s no what?

    We arrived at the motel we’re staying at while out of town. And began settling in. Then one of my girls pipes up… “I found an ironing board. But where’s the iron? I’ve gotta iron my clothes before tomorrow!” Sure… Read more…

  • “Wowed” by a little ball of wax

    Call me crazy (you won’t be alone)… But I was “wowed” by the little ball of wax on the tip of my new ballpoint pen. I never knew that was a thing. But it’s an AWESOME thing for a consumer… Read more…

  • More anxiety for email marketers in 2024

    2024 has already been a year of anxiety for email marketing. What with the Gmail changes to enforce tighter checks for senders of bulk email. Now on the horizon, there’s Apple’s iOS 18 email client changes. From September, the email… Read more…

  • Defying Zuck…

    The social media oligarchs want you comfortably trapped in their digital worlds. At least that’s my take on things. Cynical, maybe. But any savvy business owner knows the most dangerous number in business is… one. Pinning all your hopes and… Read more…

  • So old it just HAD to die!

    I trashed a 123 year old book… with words that were printed three generations ago. Tossed out with the weekly trash. My voice inside was shouting… “SACRILEGE, CHRIS! … HOW COULD YOU?” That’s because… for years I’ve had my own… Read more…

  • こんにちは (Hello!)

    My Japanese is abysmal these days. I only really remember how to say things like “hello”… “I can’t speak Japanese very well” … And… “You’re stupid!”… (Of course… that insult was forever etched into my mind as a 14-year old!)… Read more…

  • Yesterday it was Japanese. Today it’s…

    I’ve dabbled in a number of languages over the years… And while I was doing extra dabble-time with French… I was listening to a lot of French pop music. All in aid of trying to give my abysmal language skills… Read more…

  • The electrical surge my backside needed

    I could feel the surge of electricity as I read… Power like I’ve never felt before… Or… I probably pulled on my nylon jacket one too many times. ⚡ No matter, because… The royal zapping Steven Pressfield’s book, The War… Read more…