One question to ask every prospective client
When starting off with a client… NOT asking the right questions can can lead to mucho pain and suffering. The answers you get — and the decisions you make because of them— can mean the difference between a successful and… Read more…
An email marketing lesson taught by dysfunctional yeast and bacteria
I thought I was doing so well, because… while getting dinner ready on Sunday night… I thought I’d get a couple of other things ready for the week ahead. One was making bread with our bread maker. And my wife’s… Read more…
Images in emails make copywriters lazy
My email service provider doesn’t support images in emails. And guess what? … it’s one of the reasons I chose to use it. Wait! … What?!? … Why would you do that Chris? The answer’s simple… I care about what… Read more…
One statistic that should make every email marketer question how often they email
This statistic alone should halt every email marketer in their tracks… And rethink whether daily email ISN’T such a bad idea after all. According to the researchers at Hubspot… 99% of email users check their inbox every single day. Now,… Read more…
A question of credibility… or a missed opportunity?
Yesterday I was doing research for some business opportunities… And was surprised to find email marketing companies that had NO email list of their own! I immediately wondered about how credible this looks to their prospective clients. 🤔 I mean…… Read more…
One thing that doesn’t change
I remember when my kids excitedly greeted me with a hug around my legs… but now they just grunt. Things change. Times change. People change. But one thing that doesn’t is human psychology. What moves people to take action hasn’t… Read more…
A cool phrase to drop into conversations about AI?
I’m most of the way through Danny Iny & co’s book, Guide on the Side: Winning with Courses in the Age of AI. Danny’s an experienced course creator. And built his company around helping others produce their own courses. I’m… Read more…
Why it’s a good idea to send emails about products customers have already bought
“Best practice” is to stop emailing someone about your product or service once the sale is made… And move them on to get emails about other products. Maybe ONLY continue sending them fulfilment-type emails. About how to effectively use the… Read more…
What do clients think when they see this?
This is dangerous ground I’m about to tread. Because I might be risking replies with, “But, Chris, you do the same thing!” And if THAT happens… well… I’ll be ECSTATIC! Because it means someone’s actually reading my stuff 😆 And… Read more…
Does not compute!
The mid-80s were a great time to be an 8 year old. The TV shows I watched were brimming with every sort of futuristic and sci-fi wonderfulness. But one thing always made me cringe 😬 And very few robots, androids,… Read more…
